Samsung Introduces Tru2Way Service to Canada

Videotron to accelerate home entertainment delivery with Samsung Tru2Way-enabled set-top boxes

SEOUL, Korea, Dec. 17 /CNW/ - Samsung Electronics Co., Ltd., a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, announced today it has entered into a letter of agreement with Videotron Ltd. to provide Canada's first Tru2Way service using Samsung's High-Definition, Multi-Room Digital Video Recorder (DVR) solution.

The advanced features of Samsung's set-top boxes provide customers with a heightened media experience, including high-definition video and functionality for recording media files.

"We are very excited to enter the Canadian cable broadcasting market with Samsung's latest products and are committed to deploying these new services successfully," said Woonsub Kim, executive vice president and head of the Telecommunication Systems Division at Samsung Electronics. "Samsung's goal is to be a worldwide leader in the set-top box industry by continuing to develop innovative products."

"We are committed to meeting growing consumer needs for personalized media by offering Tru2Way-enabled devices," said Daniel Proulx, senior vice president Engineering at Videotron. "A strong collaboration between Videotron and Samsung will result in an interoperable and more abundant home entertainment service."

The addition of Samsung Tru2Way-enabled set-top boxes will strengthen Videotron's illico Digital TV service, which provides more than 350 digital channels and practical interactive services to its customers. Samsung set-top boxes will be available throughout Videotron's retail network.

A telecommunications veteran, Samsung is confident that the timing is perfect for the Canadian launch. The corporation was also behind the introduction of Tru2Way-enabled set-top boxes in the United States.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

About Videotron

Videotron Ltd. (, a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and wireless telephone service. Videotron is a leader in new technologies with its illico interactive television system and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2009, Videotron was serving 1,759,696 cable television customers in Québec, including 1,042,425 subscribers to illico Digital TV. Videotron is the Québec leader in high-speed Internet access, with 1,145,362 subscribers to its cable modem service as of September 30, 2009. As of the same date, Videotron had activated 79,800 handsets on its wireless telephone service. On November 25, 2009, Videotron's cable telephone service passed the million-subscriber mark. For the fourth consecutive year, Videotron has been named Québec's most respected telecommunications company by Commerce magazine, based on a Léger Marketing survey.

SOURCE Samsung Electronics Co., Ltd.

For further information: For further information: Brock Penner, APEX Public Relations, (416) 924-4442 x.226,

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Samsung Electronics Co., Ltd.

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