Samsung Canadian Celebrates a Night of Infinite Possibilities with Exclusive GALAXY S 4 events

Montreal, Vancouver and Toronto celebrate with simultaneous preview events, which included top Canadian talent and a musical hologram experience by Feist

MISSISSAUGA, ON, April 26, 2013 /CNW/ - Samsung Canada, the leading supplier of mobile phones in the Canadian marketplace, celebrated the upcoming launch of the highly anticipated Samsung GALAXY S 4 last night, with regional launch parties in Montreal, Vancouver and Toronto. The truly Canadian launch events featured celebrated Canadian bands - Dragonette in Montreal, STARS in Vancouver, and Walk Off The Earth in Toronto.  Additionally Feist performed live simultaneously in all 3 cities as a hologram.

The GALAXY S 4 was developed to redefine the way consumers live and make every moment of life meaningful, which is why Samsung pushed the boundaries of musical performance and worked with Musion - a World Leading Holographic Display company.  Their once in a lifetime illusion delivered an incredible 3-D performance from Feist, giving fans in all three cities a connected, unique musical event. Feist's performance brought a new level to innovative fan experiences, allowing her to connect with Canadian fans like never before.

"To get a chance to be a hologram is kind of playing into every childhood fantasy dream of the magic of smoke and mirrors and really lives up to a lot of my dreams in terms of the things I have been trying to do live for years," said Feist.

"Last night, we rocked Canada from coast to coast with performances from amazing musical acts along with an innovative holograph performance from Feist, " said Paul Brannen, Vice President, Enterprise Business Solutions, Samsung Canada. "To launch the highly anticipated Samsung GALAXY S 4, we were able to celebrate with an event that was just as unique as the GS 4 itself."

Adding to the Canadian spirit of the tri-regional event was the spectacular set design from Canadian-based company InFrame Design. With over 15 years of experience in lighting, video and production design, InFrame Design has created spectacular and memorable visual experiences for Canadian event and TV audiences on shows such as the Juno Awards, Battle of the Blades, George Stroumboulopoulos Tonight, and Big Brother Canada.

Device Availability:
The Samsung GALAXY S 4 is available to pre-order from Canadian carriers and retail partners with device pick-up commencing on April 27^th, and in-store availability starting May 3^rd.  At Canadian launch, two color options will be available - Black Mist and White Frost; with additional color options to follow later this year.  For further product information and availability, please visit www.samsung.com/gs4 

Follow Samsung Canada @ facebook.com/SamsungCanada or on twitter @SamsungCanada for additional updates.

Musical Performance Information:

To add to her long line of accomplishments, last night was a first for Feist, with her holographic appearance. Best known for her 2004 Juno award winning album Let It Die, which parlayed in to worldwide success with 2007's The Reminder, which earned her four Grammy nominations, six Juno wins, and the Shortlist Music Prize. Most recently Feist released a 12-song album "Metals", which won the Polaris Prize and is known for songs that range from low rumbling and moody ambiences.

Dragonette's performance rocked the house with a few fan favourites and new release, My Legs. Currently Dragonette is promoting their new album "Bodyparts", with an upcoming North American tour kicking off in May.

In Toronto, Samsung and fans alike were treated to Walk Off The Earth's explosive, multi-instrumental musical extravaganza that has been taking the world by storm. Currently promoting their new full-length album, "R.E.V.O.", featuring 10 brand new songs, including their hit single - "Red Hands", audiences reveled in the up close and personal performance.

Fresh from an appearance at Coachella, indie sensation - STARS preformed their hit tracks for the Vancouver audience.  Over the course of more than a decade together, STARS has consistently proven themselves, with critically acclaimed albums, including the most recent "The North".

About Samsung Electronics Canada

Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected as one of Canada's Top 10 Marketers of the Year in 2012 by Marketing Magazine, upholds Samsung's global mission to open new possibilities for people everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

To discover more, please visit www.samsung.com 

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.

Image with caption: "Samsung Canada celebrated the launch of the highly anticipated GALAXY S 4 in true Canadian style at simultaneous preview parties in Montreal, Vancouver and Toronto with celebrated Canadian Bands: Dragonette, STARS, Walk off the Earth and a special nation-wide holographic appearance by Feist (CNW Group/Samsung Electronics Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130426_C8965_PHOTO_EN_26042.jpg

SOURCE: Samsung Electronics Canada Inc.

For further information:

Caitilin Doherty
North Strategic (for Samsung Canada)
416-371-3762
[e-mail]