Designation showcases Samsung product innovation and commitment to energy efficiency for Canadian households
MISSISSAUGA, ON, June 23, 2017 /CNW/ - Samsung Electronics Canada, Inc. has been named the 2017 Appliance Manufacturer of the Year and the 2017 Consumer Electronics Manufacturer of the Year by ENERGY STAR Canada. These designations highlight the tangible, real-world impact and benefits the Samsung ecosystem of products can provide to Canadians and demonstrate the continued Samsung dedication to energy-efficient product innovation. These awards mark the fifth and sixth ENERGY STAR wins for Samsung Canada since 2012.
"We are honoured to receive this recognition from our partners at ENERGY STAR Canada. These accolades are the result of a Samsung commitment to innovation and to making a difference within the communities we live, work and play," said Mark Childs, Chief Brand Officer, Samsung Canada.
"ENERGY STAR Canada exemplifies our government's commitment to improved energy efficiency as we transition to a low-carbon, clean-growth economy. On behalf of Canadians, I am proud to recognize Samsung Canada for their efforts to increase the number of energy-efficient products in the market, and for making it easier for consumers to save money and reduce energy use. All of today's award winners can be proud of their outstanding innovations in energy efficiency," said Jim Carr, Canada's Minister of Natural Resources.
Key factors in Samsung Canada's ENERGY STAR Award wins were the brand's recent 2016 partnership with BC Hydro to promote and increase awareness of ENERGY STAR certified clothes washers, clothes dryers, refrigerators and televisions. Market coverage included displays, print, radio, on-line and mobile displays, paid search and sponsored social to generate over 80 million impressions. Additionally, in 2016, 99% of all televisions sold by Samsung were ENERGY STAR certified, driving increased market penetration of ENERGY STAR certified appliances by over 30% from 2015 to 2016*.
Samsung Canada ENERGY STAR wins to date now include: Manufacturer of the Year–Appliances (2017); Manufacturer of the Year–Electronics (2015, 2016, 2017); Promoter of the Year–ENERGY STAR Most Efficient 2015 (2016); Collaborative Initiative of the Year (2012).
For additional information on the 2017 ENERGY STAR Award wins by Samsung Canada, please click here.
About Samsung Electronics Canada, Inc.
Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. Dedicated to helping make a difference in the lives of Canadians, Samsung's award-winning Hope for Children corporate giving initiatives supports public education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.
About ENERGY STAR
ENERGY STAR Canada is a 16-year-long energy efficiency success story. The program is a voluntary partnership between the Government of Canada and 1,500+ organizations working to use our natural resources more wisely through greater energy efficiency. Behind each ENERGY STAR label is a product or home that is independently certified to use less energy and cause fewer of the emissions that contribute to climate change. ENERGY STAR is Canada's simple choice to save energy, save money and save our environment. For more information about ENERGY STAR, visit www.energystar.gc.ca
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*Based on Samsung Canada internal reports for the years 2015 – 2016
SOURCE Samsung Electronics Canada
For further information: Paul Cartwright, North Strategic Public Relations, [email protected]