Samsung Canada Launches Big Innovations with 90 - second Super Bowl Commercial

Technology leader set to unveil Galaxy Note and help Canadians experience technology and the game in a revolutionary way

MISSISSAUGA, ON, Jan. 31, 2012 /CNW/ - Samsung Electronics Canada Inc., the No. 1 TV and mobile phone provider in Canada¹, is ready to capture the attention of the 7 Million Canadians set to watch the Super Bowl this Sunday with their first-ever Super Bowl ad and newest device, the Galaxy Note. Samsung consumers will also enjoy a heightened viewing experience with the Smart View app enabling their phone and TV to automatically connect so not a moment of the game is missed.

From start to finish Canadians are actively engaged in the game with few interruptions allowed, except when it comes to the ads. Samsung handpicked  Bobby Farrelly to direct his first ever TV commercial.  Farrelly, along with his brother, Peter, created the famous comedy films There's Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch. In fact, part of the commercial was shot using the Galaxy Note's HD-quality video camera for the ad, a Super Bowl first.

"The Super Bowl is the one chance each year to reach a massive audience, and there's no better place than the biggest stage in sports, entertainment and marketing to introduce one of the most exciting, new products of the year," said Paul Brannen, Vice President and General Manager, for Samsung Mobile Communications. "Everything about this product launch campaign had to be as big as the Galaxy Note. We created one of the longest ads of any Super Bowl advertiser this year and are proud that our Canadian consumers will be able to enjoy it."

Capitalizing on consumer chatter, Canada has launched the 'The Next Big Thing' prequel to one of the most talked about advertising spots in this year's Super Bowl. It's also the perfect platform to launch the hotly anticipated Samsung Galaxy Note, a smartphone as big as the game itself.

The Samsung Galaxy Note is the much anticipated addition to the Galaxy family of smartphones. With a 5.3" HD Super AMOLED™ Screen, and an innovative S pen™ for unique multiple input options, the phone has the convenience of a smartphone and the power of a tablet, making it the ultimate primary device.

To help Canadians stay connected to the game, Samsung's Smart View app is Wi-Fi remote control for Samsung Smart TV. If both your phone and TV are connected to the same wireless Router, your phone will link to the TV automatically where you can use your phone like a remote control. The TV can also transfer live feeds to your phone.

The Samsung Galaxy Note will be available in-store starting February 14^th through Bell, Rogers, and Telus.

Key Product Features of the Samsung Galaxy Note include:

• Integrated S Pen™ Solution
• 5.3" HD Super AMOLED™ Screen (1280x800)
• 1.5GHz Dual-core Processor
• Android™ 2.3, Gingerbread + TouchWiz^®
• Kies Air
• AllShare™
• Social Hub
• Media Hub HD
• Enabled for 4G LTE
• 8.0 Megapixel Rear-facing Camera with LED Flash
• 2.0 Megapixel Front-facing Camera
• 1080p HD (30fps) Video Recording
• 2500mAh Battery
• eReader Capabilities
• Enabled For Video Chat
• 16GB Internal Memory
• Additional Memory up to 32GB
• Swype™
• Bluetooth^® Technology

¹Number one mobile phone provider in Canada, according to IDC Canada's Mobile Tracker.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada delivers unrivalled consumer experiences. Samsung enables Canadians to pursue their passions by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products. The Canadian arm upholds Samsung's global mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. As a result of its commitment to innovation and unique design, Samsung has become one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit www.samsung.ca.

You can also Like Samsung on facebook.com/SamsungCanada or follow Samsung on twitter @SamsungCanada. For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864).

Media Inquiries:
Brenna Eller
North Strategic for Samsung Mobile Communications
[email protected] | 416-836-9417