Samsung Canada Continues National Retail Momentum with a Third Samsung Experience Store in West Edmonton Mall

By offering integrated experiences and unprecedented customer service Samsung stores will help Canadians Play More, Do More, Share More

MISSISSAUGA, ON, Feb. 13, 2014 /CNW/ - Today Samsung Canada, a leading supplier of high-technology in the Canadian marketplace, opens the doors of its third Canadian Samsung Experience Store at West Edmonton Mall in Alberta (Level Two, Entrance 9). Consumers visiting this new location can look forward to a truly integrated product experience with Samsung's tablets, smartphones, notebook PCs, connected cameras and accessories can help them Play More Do More and Share More.

"We are excited to have a 2,200 square foot retail presence in Alberta's premier shopping destination and North America's biggest mall ," said James Politeski, President of Samsung Canada. "As a brand, we continue to dedicate resources focused on expanding our national retail presence in Canada in order to get closer to our customers. The grand opening of our third Samsung Experience Store today in West Edmonton Mall is another example of how we continue to take strides aligned with that commitment."

In celebration, Samsung Canada is diving into the fabric of the community right away by presenting the 10^th annual Family Day ATOM hockey tournament at West Edmonton Mall's Ice Palace  (Feb. 15 to 17).

As the international marketing partner of Hockey Canada, Samsung is helping to bring together the coaches of each hockey team for a training session on how they can use Samsung tablet technology in the locker room and on the bench for better game performance. The crowd will also be excited to see Curtis Lazar and Griffin Reinhart, from the Canadian World Juniors team and Edmonton Oil Kings, host the tournament's opening ceremonies on Saturday February 15 in addition to being in the Samsung Experience Store to sign autographs between 1:30pm-4:30pm.

The first Samsung Experience Store opened at Metrotown in Burnaby, B.C. in July 2012 followed by a second at Richmond Centre in Richmond, B.C. in February 2014. Driven by the success of these locations, Samsung Canada has continued to expand their retail presence nationally in partnership with GLENTEL, a national wireless retailer in Canada, United States and Australia. GLENTEL is a leading provider of wireless communications products, services and solutions that help to deliver seamless customer experiences.

"The addition of a Samsung Experience Store to our existing lineup of retailers further enhances our status as Alberta's premier shopping destination. Our customers recognize excellence and will appreciate the connected shopping experiences Samsung Canada offers," says West Edmonton Mall President David Ghermezian. "Not only is West Edmonton Mall proud to welcome Samsung Canada to the northern Alberta marketplace, we also value their contributions to the annual Family Day ATOM hockey tournament and Edmonton community."

In addition to standalone Samsung Experience Stores, Samsung has also started to open a series of Samsung Experience Shops located inside Best Buy and Future Shop locations across Canada with 90 stores planned to open by the end of spring 2014.

For a comprehensive list of Samsung's retail locations, visit www.samsung.com. 

About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected in 2013 as one of Strategy Magazine's Brands of the Year, upholds Samsung's global mission to open new possibilities for young minded consumers everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands and was named as one of Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada.

To discover more, please visit www.samsung.com. 

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

Image with caption: "Samsung Electronics Canada President James Politeski demonstrating the Galaxy Note 3 to two-time Olympic Gold medalist Gillian Ferarri at the new Samsung Experience Store in West Edmonton Mall. (CNW Group/Samsung Electronics Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140213_C4238_PHOTO_EN_36746.jpg

Image with caption: "Samsung Electronics Canada President James Politeski and two-time Olympic Hockey Champion Gillian Ferarri unveil the first Samsung Experience Store in Alberta located at West Edmonton Mall. (CNW Group/Samsung Electronics Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140213_C4238_PHOTO_EN_36745.jpg

SOURCE: Samsung Electronics Canada Inc.

For further information:

Kevin Galbraith
North Strategic for Samsung Canada
[email protected]
647-456-3786