Samsung Adds Versatility to 2View Family with New Model

Never miss the perfect profile shot with the new Samsung 2View ST600 digital camera

MISSISSAUGA, ON, Aug. 9 /CNW/ - Samsung Electronics Canada, a market leader and award-winning innovator in consumer electronics, today unveiled the latest addition to its 2View camera portfolio, the 14.2 mega-pixel ST600. Shifting consumer photo-taking behaviour to establish the Samsung 2View camera as the new standard in compact camera category and reinforcing the company's position as a global leader in the digital imaging industry and a driver of innovation, the ST600 builds off of the success of the ST550, offering consumers a stylish design, a full-range of smart and easy-to-use features, and of course Samsung's revolutionary dual LCD technology.

As the new flagship model of the Samsung 2View camera family, the ST600 receives an upgrade to its front LCD screens, activated by a simple tap, which now measures 1.8" compared to the 1.5" front LCD screen found on the 2View predecessor. With a larger front LCD screen, the ST600 makes it easier for consumers to properly frame themselves in their photos and videos, and be part of the action by stepping out from behind the camera and joining friends and family in front. The Samsung 2View ST600 is also available in four stylish, mood-inspired colours, including hot pink, gold, black and purple, and is encased in a slim and sleek compact frame with a metallic finish to deliver a new sense of fun and modern functionality that will ensure users stand out from the crowd.

"Today's launch is an important landmark for Samsung, as it reinforces our position as a leading innovator in the digital camera market," said James Murphy, vice president, Retail Sales and Marketing, Samsung Electronics Canada. "Unlike any other features found on digital cameras, consumers immediately recognize the value of what our dual LCD technology can do for them. There is no learning curve or technical understanding that must be achieved, as it is a natural extension of what our customers are already doing. Samsung is looking to simplify that task with the new ST600, ensuring they have the ability to take the perfect profile shot, and never have to miss that perfect picture moment with family and friends, even if they're not behind the camera."

High-quality optics and images

The Samsung 2View ST600 comes equipped with a high-quality Schneider KREUZNACH lens which is supported by optical and digital image stabilization to help consumers produce blur-free images. The ST600 combines a powerful 27mm wide-angle focal length with a 5x optical zoom.

Innovative and easy-to-use functions

The new ST600 features Samsung's Smart Auto (Still & Movie) scene recognition technology. With Smart Auto selected, the ST600 takes the guess work out of taking a great photo or video. Smart Auto analyzes key elements of the composition of the image such as colour, brightness, motion and subject and then selects the appropriate scene mode which will produce the best results.

Additional features offered by the camera's front LCD screens include a self-portrait mode, a couples mode which will automatically snap a photo when it detects two faces tilted toward each other, a children's setting which will play a cartoon animation with sound to encourage young ones to smile for the camera, and a self-timer which provides a visual countdown so that everyone posing for a photo knows exactly when to smile. The newest feature incorporated into the front LCD screen is Samsung's Jump Shot mode. When set to Jump Shot mode, the front LCD will provide a visual queue to those in front of the camera to jump in unison, and immediately trigger the ST600 to take three consecutive images to help users capture an image that essentially freezes their subjects in mid-air.

The ST600 also incorporates Samsung's Smart Gesture User Interface (UI), which allows for the quick access and use of key features with either a simple tilt or a hand gesture. Users can quickly scroll through photos by slightly tilting the device in either direction, swiping their finger across the screen, or by selecting the appropriate photos for a slide show. Managing images is also easy with the new ST600 digital camera.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.  

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008.  Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada.  Samsung is also a proud sponsor of Hockey Canada, Stars on Ice and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit

ST600 Specifications

Mega-pixels 14.2 Mega pixels
Optical Zoom 5x optical zoom / 27mm wide
LCD Size TFT LCD, Main Display: 3.5" (8.9cm), Front Display: 1.8"(4.6cm)
Lens Schneider f = 4.9 ~ 24.5mm.
27mm wide
Image Stabilization               Dual IS (Optical Image Stabilization (OIS) + Digital Image Stabilization (DIS))
Size                                              103.5mm X 59.5mm X 19.9mm (WxHxD)
Shooting (still image) Smart Auto, Auto, Smart Movie, Movie, Program, Dual IS, Scene Smart Auto: Portrait, Night Portrait, Backlight Portrait, Macro Portrait, Night, Backlight, Landscape, White, Natural Green, Blue Sky, Sunset, Macro, Macro Text (Smart Guide), Macro Colour, Tripod, Action, Fireworks
Editing (still image) Image Edit: Resize, Rotate, Trimming
Photo Style Selector: Normal, Soft, Vivid, Forest, Retro, Cool, Calm, Classic, Negative, Custom RGB
Smart Filter: Miniature, Vignetting, Fish Eye1, Fish Eye2 ,DeFog, Sketch Effect
Image Adjust: Face Retouch (Level 1)
Recording (movie) With Audio or without Audio / Zoom Mute included on ST600 (Zoom Mute on, off Option) (Max Recording time: 20min) Size: 1280x720(30/15fps) High Quality, 1280x720(30/15fps) Standard Quality, 640x480(30/15fps), 320x240 (30/15 fps)
Effect (movie) Colour Style: Normal, Soft, Vivid, Forest, Retro, Cool, Calm, Classic, Negative, Custom
Edit (movie) Pause during recording, Still Image Capture, Time Trimming
Software Intelli-Studio
Features • Front LCD ON - Tap or Front LCD Hot Key Button
• Front Display (Self Shot, Self Timer, Jump Shot, Function Info, Children mode, Couple shot, Smile Shot. User can change the flash file of children mode by downloading new file from Samsung Website)
• Gamefying User Interface: Smart Gesture UI (Tap, Air Button & Tilting, Tilting)
• Touch Lock Function
• Smart Face Recognition (Register 6 people manually and 14 people automatically / My Star : 6 people who are registered manually )
• One Touch Shooting
• Smart Auto 2.0 (Movie & Still)
• Smart Album (Smart Album Category: Type, Date, Colour, Week, Face, Favourite)
• Beauty Shot
• High Definition Movie Recording: 720p Resolution @30fps / H.264 Movie File
• Multi Slide Show / Recycle Bin
• High Sensitivity ISO3200(Full Size)
Pricing $349

SOURCE Samsung Electronics Canada Inc.

For further information: For further information:

CONTACT:Jennifer Stein
APEX Public Relations
Phone: (416) 924-4442 ext. 227                                                                                                              

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