TORONTO, Oct. 25, 2012 /CNW/ - Sailing Billboards Canada is excited to announce that it is beginning operations in Toronto during the summer of 2013.
"Our Toronto-based Reliance 12Metre boat is one of the most striking sailing vessels in the harbour and it offers a tremendous amount of sail area for advertising," says owner, Brett Rathbone.
Sailing Billboards brings a new focus to sail-based advertising. Sail advertising has traditionally been associated with racing boats, but races typically take place in open water far from shore. As a result, the ads are seen only by other racers or in race photos.
Sailing Billboards is focused on the needs of advertisers rather than those of racing teams. The boat is on the water according to a defined schedule and sails exclusively in Toronto's inner-harbour and vicinity, maximizing exposure.
"The opportunity for advertisers is huge," says Mr. Rathbone. "Toronto's inner-harbour is one of the busiest pieces of water in the country, with multiple yacht clubs, Toronto Island ferries running continually, Porter Air flying overhead, and tens of thousands of commuters, condo dwellers and visitors on shore."
Sailing Billboards is part of Toronto-based Creative Monopoly, a full-service advertising and communications firm. Its founder, Brett Rathbone, is a long-established marketing professional.
For more information, visit www.sailingbillboards.ca or call 416-606-9863.
SOURCE: Sailing Billboards Canada
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Sailing Billboards Canada