VANCOUVER, Nov. 19, 2018 /CNW/ - RYU Apparel Inc. (TSX VENTURE: RYU.V, OTCQB: RYPPF) ("RYU" or the "Company) broadcasted live from the New York Stock Exchange yesterday to mark the launch of its flagship US store.
Aired on Cheddar TV, Marcello Leone, CEO of RYU, proudly announced the opening of the New York store as a further step in his US expansion plans.
Cheddar TV is one of the most influential news channels in North America and is known as the "CNBC for millennials", with a viewership of over 200 million.
Speaking to anchors Kristen Scholer and Tim Stenovec, Marcello noted the milestone of the US launch and spoke about what sets RYU apart from its competition. He said: "The sector is becoming very competitive so, today, brands need to make an emotional connection with their consumer."
"The experience at retail is to try to build a community and give back to the community – milliennials want to be a part of something. Community is everything we stand for because it's our purpose – it's about respect and why the brand was started."
RYU celebrated its launch with a pre-opening preview party on Thursday evening. The event attracted several hundred of NYC's cultural and fashion community, including artists and dancers featured in the 'Your Universe' campaign.
The Williamsburg store is located at 76 N. 4th street in Brooklyn and will open shortly after the Thanksgiving holiday, allowing employees to spend time with their families ahead of the grand opening.
Link to Your Universe campaign:
Respect Your Universe is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com
On Behalf of the Board
RYU APPAREL INC.
Neither the TSX Venture Exchange nor its Regulation ServicesProvider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE RYU Apparel Inc.
For further information: Marcello Leone, CEO, President and Chairman of the Board, Tel: 604-235-2880; Investor Relations: Contact: Anna Brazier, Investor Relations, 1-844-535-2880, [email protected], www.ryu.com; For Media inquiries, contact: Jackie Reed, [email protected], 212-226-2530