NEW YORK, June 1, 2017 /CNW/ -- Russian Standard® Vodka, the world's #1 premium Russian vodka, has entered a multi-year sponsorship with Cirque du Soleil as the official vodka sponsor of touring shows in USA and Canada. The partnership between these two global brands spans across multiple platforms, including on-site event activation, co-branded content creation, online media and retail integration.
"We decided to partner with Cirque du Soleil because it's a successful and forward-thinking entertainment property reaching millions of highly coveted consumers," said Leonid Yangarber, CEO of Roust Americas. "While Russian Standard® Vodka has solidified a loyal following in both US and Canada, we expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences."
"We are delighted to be partnering with Russian Standard® Vodka, a premium brand that will add another level of engagement, through creative activations, to the already unique Cirque du Soleil experience," said Richard L. Davies, Global Head Creative Alliances & Licensing.
For more information about upcoming events and promotions, please follow Russian Standard Vodka on Facebook at www.facebook.com/russianstandardvodka, on Instagram @russianstandardvodka and on Twitter @russianstandard.
About Roust Americas:
Roust Americas is a subsidiary of Roust Group, the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world. Roust Americas is responsible for the management, distribution and marketing of world-class brands like Russian Standard® Vodka, Zubrowka®, Green Mark® Vodka, Gancia® sparkling wines and De Luze® cognac.
About Cirque du Soleil:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is a major Québec-based organization providing high-quality artistic entertainment. The company has close to 4,000 employees, including 1,300 artists from more than 50 different countries. Cirque du Soleil has brought wonder and delight to more than 180 million spectators in more than 400 cities in over sixty countries on six continents. For more information about Cirque du Soleil, visit www.cirquedusoleil.com.
Media Contact: Eli Hua (email: Eli.Hua@roust.com)
SOURCE Russian Standard Vodka