Two slices of bread will be donated to local food banks for every kilometre completed in races in Hamilton, Ontario and Calgary, Alberta
TORONTO, Aug. 15, 2016 /CNW/ - As part of a commitment to promote healthy lifestyles and physical activity, Canada Bread Company, Limited, a proud member of Grupo Bimbo, invites Canadians to #RunAsOne and join us at the first annual Global Energy Race by Dempster's on Sunday, September 25, 2016. Taking place in Hamilton, Ontario at Confederation Beach Park and in Calgary, Alberta at Edworthy Park, the races will offer two distances including a family-fun 3 kilometre run for children, walkers and short-distance runners and a 10 kilometre run for competitive and non-professional runners.
"We're very excited that both Global Energy Race by Dempster's races will be part of Grupo Bimbo's Guinness World Records® attempt to set the record for the most races held on one day around the world," said Alejandro Pintado, President, Canada Bread. "We're also very pleased to partner with local Canadian food banks to donate two slices of bread for every kilometre completed by participants to help feed those in need in the communities that we live and work in."
Kaillie Humphries, Canadian bobsledder and reigning Olympic champion in the two-woman bobsled and Perdita Felicien, retired Canadian 100m hurdler, two-time World Champion and Olympian will serve as the official Race Ambassadors of the Global Energy Race by Dempster's in Calgary and Hamilton respectively and be on-site at the races to kick-off the festivities on race-day.
Four grand prizes will be awarded to the top male and female finishers in the 10K races in both cities. The winners will receive an all-expenses paid trip to the 2017 Global Energy Race in Beijing, China for two people that includes airfare, accommodations and spending money.
Registration for participants in the Global Energy Race by Dempster's is $30 for the 10K run and $20 for 3K family walk/run with children 16-years old and under invited to register and participate for free. All participants will receive a race-kit, commemorative medal and giveaways as part of their registration and are also invited to enjoy a pre-race breakfast and post-race barbecue featuring Dempster's products.
The Global Energy Race by Dempster's is proudly sponsored by Kappa, with Fox Sports serving as the exclusive global media partner.
About Canada Bread
Canada Bread Company, Limited, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, Healthy Way®, McGavins® and Vachon®. In business for more than 100 years, the Company operates 17 bakeries and employs approximately 4,125 associates across Canada. It distributes its products through a network of more than 1,200 routes operated by more than 1,125 independent operators and some Corporate Associates. For more information, please visit www.canadabread.com.
SOURCE Canada Bread Company, Limited
For further information: Sonia Prashar, spPR Inc., 416-560-6753, email@example.com; Sylvia Sicuso, Canada Bread Company, Limited, 416-626-4316, firstname.lastname@example.org