Royal LePage's New Mobile App Breaks Industry Barriers With Draw-and-Search Feature

Consumers can now find real estate with a swipe of a finger

TORONTO, Feb. 27, 2014 /CNW/ - Royal LePage, in partnership with award-winning mobile agency Plastic Mobile, today announced the launch of the Royal LePage mobile app for Canadian house hunters. Available for iPhone, the new app is simplifying the property search process down to the swipe of a finger.

The app's innovative Draw-and-Search feature allows users to easily zero in on a specific geographic area of interest on a map, by simply drawing the area of choice with their finger. Upon doing so, property listings within the selected region will pop up on the screen. On-the-go house hunters no longer need to log in or fill in forms to see search results.  And with one tap, users can save their search to get updates on new homes, open houses, and current listings within the geographic area they selected.

"At Royal LePage, we are constantly looking at how we can better serve homebuyers in their search for the perfect home through new digital services," said Carolyn Cheng, SVP, Strategic Business Services, Royal LePage. "With our new app's draw feature, the very first in Canada, we are making the home buying search as easy and personalized as possible, while ensuring our clients don't miss crucial updates as listings and opportunities change by the moment."

The new app is the latest in Royal LePage's suite of digital real estate solutions for Canadians.  Last year, Royal LePage launched a new mobile website featuring Google's renowned map-based technologies as well as its new and innovative cloud-based services, which allowed users to search for homes, using not only standard criteria, but also local landmarks.

"As Royal LePage's mobile agency, we identify the best practices across all industries worldwide and apply them to real estate, ensuring that Royal LePage's clients always have the best and latest features at their fingertips," said Melody Adhami, President and COO, Plastic Mobile. "The Draw-and-Search feature of Royal LePage's new app is designed to provide the most intuitive user experience so that homebuyers don't have to browse through all of the clutter to find what they need."

Please visit http://www.royallepage.ca/promotional_en.html for more information, and/or to download the app which can be used on iPhone, iPad, iPad mini and iPod Touch.

About Royal LePage
Serving Canadians since 1913, Royal LePage is the country's leading provider of services to real estate brokerages, with a network of over 15,000 real estate professionals in more than 600 locations nationwide. Royal LePage is the only national real estate company to have its own branded charitable foundation, the Royal LePage Shelter Foundation, which is dedicated to supporting women's and children's shelters and educational programs aimed at ending domestic violence. Royal LePage is a Brookfield Real Estate Services Inc. company, a TSX-listed Corporation trading under the symbolTSX: BRE.

For more information, visit www.royallepage.ca

About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives. Based out of Toronto and New York the range of services include mobile strategy, design, development and marketing - all inspired by user-centric experiences to push forward a world in motion. Plastic Mobile facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile evolution.

For more information and case studies, visit www.plasticmobile.com

Image with caption: "Royal LePage's New Mobile app's innovative Draw-and-Search feature allows users to easily zero in on a specific geographic area of interest on a map. (CNW Group/Royal LePage Real Estate Services)". Image available at: http://photos.newswire.ca/images/download/20140227_C7786_PHOTO_EN_37208.jpg

SOURCE: Royal LePage Real Estate Services

For further information:

Gwen McGuire
Kaiser Lachance Communications
647-725-2520 x204
[email protected]

Tammy Gilmer
Director, Global Communications & Public Relations
Royal LePage Real Estate Services
416-510-5783
[email protected]

Salome Sallehy
Director of Marketing
Plastic Mobile
647-716-0774
604-726-2438
[email protected]