ROXUL® launches #GetBetweenTheStuds Spring Contest with Scott McGillivray, Host of Income Property

MILTON, ON, April 13, 2015 /CNW/ - In an effort to educate homeowners and DIY consumers about the importance of what's inside their walls, ROXUL® has launched a new spring social media contest.  The "Get Between the Studs" contest opens on Sunday, April 12th and runs through Sunday, May 24th.  Those who enter will have the chance to win an exclusive design consultation with contractor, real estate investor, and Income Property Host Scott McGillivray, $10,000 toward their remodel, and $1,200 in ROXUL® insulation.

Individuals, aged 18 and over, in Canada and the United States can enter by using #GetBetweenTheStuds on Twitter or Instagram.  In addition, participants must demonstrate, in a creative and compelling way, why they need a ROXUL® remodel.  Photos and/or videos are encouraged with each entry.  The contest may also be entered by visiting the microsite  A panel of judges will pick three finalists from all qualifying entries, with the grand prize winner to be chosen by Scott McGillivray.  Winner to be announced in June, 2015. 

"There's no question that a good remodel starts between the studs," says McGillivray.  "Homeowners tend to jump right to the end result.  Their mindset, understandably, is focused on the finishes.  Choosing quality insulation may not provide the same sizzle, but it's essential to ensure a remodel can stand the test of time and achieve its intended purpose.  That's the message we want to share with consumers, and this contest is a fun, engaging way to achieve that."

In addition to the grand prize, weekly prizing will also be available, including $250 pre-paid gift cards; Milwaukee Tool prize packs; copies of Scott McGillivray's new book, How to Add Value to Your Home; and more.  Consumers are encouraged to drop in to a ROXUL® insulation workshop at local Home Depot and Lowes stores on Saturdays during the contest period, and tweet or share a selfie with Scott McGillivray (life-sized display) using #GetBetweenTheStuds for even more chances to win.  Visit the contest microsite for full details and contest rules.

"Ultimately, we want to help homeowners get more from their homes," says David Smith, Residential Segment Manager with ROXUL® Inc.  "Did you know that installing quality insulation is one of the easiest and most cost-effective ways to conserve energy and save money?  ROXUL® stone wool insulation offers advantages including fire resistance, sound proofing, water repellency, and resistance to mold, mildew, rot and bacterial growth.  When it comes to the safety and comfort of your home, it makes sense to consider what's between your studs."

About ROXUL® Inc.

ROXUL® Inc., located in Milton, Ontario and Grand Forks, British Columbia, is a subsidiary of Rockwool® International, the world's largest producer of stone wool insulation. Rockwool International, a publicly-held company trading on the Copenhagen Stock Exchange, operates 26 factories, employs over 8,800 people in 30 countries, and maintains a global network of sales companies, trade offices, and dedicated commercial partners.  Providing long-term thermal performance, ROXUL's stone wool insulation is fire resistant, water repellent and resistant to mold, mildew and bacterial growth. ROXUL® products and manufacturing processes are environmentally conscious. CFC- and HCFC-free, ROXUL® insulation products contain a minimum 40% recycled content.  They are among the few building products able to recover the energy used in their manufacturing process.  Installing ROXUL® insulation can reduce energy consumption and dependence on fossil fuels, thereby decreasing harmful CO2 emissions.  For more information, visit or visit ROXUL® on social media via Twitter, Facebook, or YouTube.

SOURCE Roxul Inc.

Video with caption: "ROXUL and Income Property Host Scott McGillivary launch the #GetBetweenTheStuds spring contest.". Video available at:

Image with caption: "WIN a design consultation with Income Property Host Scott McGillivray, $10,000 toward your remodel and $1,200 in Roxul product with Roxul's "Get Between The Studs" contest. Visit to enter. (CNW Group/Roxul Inc.)". Image available at:

Image with caption: "Income Property Host Scott McGillivary and ROXUL Inc. want you to know that a good remodel starts between the studs, and they've launched a new contest to spread the word. You could win a design consultation with Scott, $10,000 toward your remodel, and $1,200 in ROXUL insulation. (CNW Group/Roxul Inc.)". Image available at:

For further information: Media Contact: Charlene McAdam, Birchall Public Relations, 905.338.7600,

Organization Profile

Roxul Inc.

More on this organization

CNW Enriched News Releases

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890