TORONTO, Dec. 19, 2018 /CNW/ - Rothmans, Benson & Hedges Inc. (RBH), a subsidiary of Philip Morris International, has partnered with Tree Canada through the Partnership in Planting program.
In support of Tree Canada's vision of green communities, the RBH partnership includes a $20,000 contribution towards tree planting events in the spring and fall of 2019. RBH employees will donate their time to plant trees in the North York region near the company's Toronto head office.
"Making a better future for the world starts here at home – and our partnership with Tree Canada is an opportunity to empower RBH employees to make a difference in their communities," said Peter Luongo, RBH managing director for Canada.
"RBH and Tree Canada share the same goal of growing better places to live for Canadians. RBH strives to be a leader in sustainable development and it's our people who can change the world, one act at a time," said Luongo.
A partnership with Tree Canada creates long-term value for society and shareholders by reducing the impact on the environment of the company's products, operations and value chain and by elevating the community contribution of its employees.
RBH is committed to constantly improving its business activities to achieve the highest global standards of environmental sustainability. One of the ways RBH will achieve this is by combating deforestation by demanding full traceability of wood used in tobacco curing; engaging with key suppliers of wood-based materials to assess and reduce the risk of deforestation in their supply chains; and joining multi-stakeholder initiatives.
RBH is committed to creating a more sustainable, smoke-free future through science and innovation.
About Rothmans, Benson & Hedges Inc.
Rothmans, Benson & Hedges Inc., an affiliate of Philip Morris International Inc., is one of Canada's leading tobacco companies and employs nearly 800 people across the country with its headquarters in Toronto and a factory in Québec City.
About Philip Morris International
Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine containing products in markets outside the U.S. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heated tobacco and nicotine-containing vapor products. PMI estimates that approximately 5.9 million adult smokers around the world have already stopped smoking and switched to PMI's heated tobacco product, which is currently available for sale in 43 markets in key cities. For more information, please visit www.pmi.com and www.pmiscience.com
About Tree Canada
Tree Canada is a non-profit charity dedicated to improving the lives of Canadians by planting and nurturing trees. Since 1992, we've planted more than 80 million trees, greened more than 600 schoolyards, helped restore places hit by natural disasters and brought together urban forestry experts greening cities all across Canada. Get involved or learn more about us at treecanada.ca.
SOURCE Rothmans, Benson & Hedges Inc.
For further information: Media Contact: Sarah Tratt, [email protected], 416-986-4432