ROSSEAU SPONSORED RALLY FOR KIDS WITH CANCER RAISES $2.5 MILLION FOR SICKKIDS
FOUNDATION

TORONTO, Dec. 7 /CNW/ - Rosseau Asset Management Ltd., the Presenting Sponsor of The Rally for Kids with Cancer Scavenger Cup in support of SickKids Foundation, is proud to announce that the third annual event raised $2.5 million for children's cancer research, treatment and care.  The two-day event held on September 24^th and 25^th, 2010 involved 28 drivers, driving everything from a pick up truck to a Bugatti, competing in skill testing challenges at six pit-stops around the city of Toronto.  Drivers were assisted by celebrity navigators which included Eva Longoria, Hayden Christensen and Eric Roberts.

"Everyone participating in this incredible event made a difference in the life of a child in need," said Eva Longoria, Desperate Housewives.  "I am proud to have been part of The Rally for Kids with Cancer in its quest to end children's cancer." 

"The Rally is gaining momentum every year as more and more people discover what a fun event it is, while at the same time helping children with cancer." said Warren Irwin, President and Chief Investment Officer of Rosseau Asset Management Ltd.

Established in 1998, Rosseau Asset Management Ltd is a money management firm based in Toronto that caters to the needs of high net worth and institutional investors.  Rosseau employs a number of alternative investment strategies to maximize returns for investors.  Rosseau Asset Management has since established itself as an exceptional performer in the area of alternative investments.

For further information:

please visit www.rallyforkids.com or call:

Rosseau Asset Management Ltd.,
Contact: Elena Spada at [phone]

Rally for Kids with Cancer
Contact: Lorraine Quartaro at [phone] or [phone] ext. 236