Company celebrates 40th anniversary brimming with optimism and appointment of new COO to lead
TORONTO, Aug. 14, 2013 /CNW/ - On the eve of the 40th anniversary of Roots, Co-Founders Michael Budman and Don Green paid
tribute to their staff and to Canada as they celebrated the milestone
of the company they founded in Toronto in 1973 and discussed plans for
its future growth. With events at the Toronto factory, head office and
distribution centre, Don and Michael thanked all their employees for
their hard work and dedication in helping make Roots so successful. At
the same time, the two co-founders were also sending a video message to
all retail employees.
Roots is marking the occasion with a series of special projects that
draw on the rich heritage of the brand. They include an exhibit at the
Toronto flagship store, a reissuing of the original negative heel shoe,
a special leather jacket made in collaboration with Smythe, and a
commemorative coffee table book by House of Anansi Press titled Roots: 40 Years of Style.
Tomorrow, Michael and Don will take out a full-page ad in the Globe and Mail (also posted on social media), thanking Canadians for their incredible
support of Roots over the past 40 years.
"With this milestone, we want to express our gratitude for your ongoing
confidence in our brand," they write in the ad. "You give us every
reason to be excited about the future of Roots and Canada."
The anniversary is taking place against the backdrop of a particularly
successful season for Roots as it just opened its 100th store in Asia, and earlier this summer inaugurated a new store in
Venice, California. As part of its future expansion, Roots has just
appointed an accomplished retail executive as the new COO to help lead
a vigorous growth plan over the next five years.
With an exemplary track record in the retail sector, Wendy Bennison will
work closely with Don and Michael in taking Roots to the next level of
business. Previously, as a senior leader of Mark's, Canada's largest
specialty apparel and footwear store network, Wendy's portfolio
included store operations, customer service, asset protection, real
estate development, and store design. Among her achievements, she
established and oversaw the execution of Mark's most recent phase of
strategic growth designed to double its sales and earnings. Prior to
joining Marks, Wendy spent 10 years in various senior management roles,
including Director of Operations and Director of Human Resources at
three national retailers.
"I'm thrilled to be joining one of Canada's most respected brands and to
have the opportunity to work with Don and Michael, two of the country's
greatest, most creative retail entrepreneurs," says Wendy. "What they
have achieved over the past 40 years is nothing short of spectacular
and I'm looking forward to building on that as we pursue an exciting
growth plan for the next five years."
About Roots Canada:
Founded in 1973, Roots is Canada's leading lifestyle brand known for its
quality leather goods, athletic apparel, accessories, and natural fiber
clothing. In addition to its state-of-the-art factory and design centre
in Toronto, Roots has 125 stores in Canada and the United States along
with 100 retail locations in Asia. The core values that have always
governed Roots are based on a commitment to active, healthy living,
respect for the environment, community support and a passion for
Image with caption: "Roots Canada celebrates 40th anniversary and 100th store opening in Asia on August 15th with appointment of new COO, Wendy Bennison to lead future growth. Roots is marking the occasion with a series of special projects that draw on the rich heritage of the brand including an exhibit at the Toronto flagship store. (CNW Group/Roots Canada Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130814_C5931_PHOTO_EN_29839.jpg
SOURCE: Roots Canada Ltd.
For further information:
Director of Communication and Public Affairs
Tel: 416-781-3574, ext. 4280