GUELPH, ON, March 21, 2017 /CNW/ - The Wike brand and Vivere Ltd. are pleased to announce a new strategic partnership for the 2017 season. Vivere Ltd. will become the sales and marketing arm of the Wike brand and launch a B2B strategy of offering Wike's products to major retailers across North America.
Loved by customers in countries all over the world, Wike is the roomiest, most aerodynamic, fastest to fold and assemble, easiest to convert, lightest, and most stable Bicycle trailer. Until now, Wike products were available only through the company's website. Leveraging the North-American reach of Vivere's sales, marketing, and distribution network will help the Wike brand to reach more happy customers than ever before.
For decades the Wike brand has grown roots that go deep into the city, having Canadian production facilities located in Guelph. Bob Bell, his wife Anna, and a great team of people have built Wike into the largest bicycle trailer manufacturer in North America.
Vivere Ltd., also a Guelph company, is currently in its 13th year of business selling hammocks, sun loungers and outdoor furniture into backyards and outdoor living spaces around the world. Jason Stoter started Vivere Ltd. with humble beginnings as his first container of 5,000 Brazilian hammocks were stored in his rental house on Nottingham Street in Guelph. Since then, Vivere has appeared on the Profit 500 for 3 consecutive years as one of Canada's fastest growing companies, and now has a large customer base in Canada, the USA, Europe, and most recently Asia.
However, the best is yet to come for Wike… In addition to its popular bicycle trailers of all types, Bell is excited to introduce their new Salamander Stroller Bike: the world's first convertible bicycle/stroller that allows the rider to convert the stroller into a bicycle without stopping. The Salamander is launching with an Indiegogo campaign online at https://igg.me/at/wike/
"The new relationship is full of synergy and we complement each other nicely, Bob is so gifted and has built a company with many unique products," says Stoter. "I am excited to watch it unfold in 2017 as our teams work together, it's also great news for Guelph as more jobs will be created to support the growth of this new relationship."
"Expanding the reach and effectiveness of our sales and distribution network is a big opportunity for Wike. This new relationship with Vivere will open up new channels using Vivere's global capabilities," says Bell. "We are looking forward to a decade of expansion for Wike, and will service this need through our new manufacturing facility in the heart of Guelph."
Founded in 1990, Wike's mission remains steadfast in providing unique, environmentally friendly solutions to improve the world's transportation. The company's products have evolved over its 26-year span of operation and have successfully merged the Walk and Bike modes into a single vehicle.
About Vivere Ltd.
Founded in 2004, Vivere Ltd.'s quality brand of hammocks and outdoor living products are sold through many major retailers online and in store. Its mantra, Relax the World™, is being shared across many borders. The company proudly relocated to their spacious new office and state-of-the-art warehouse facility summer of 2016 in Guelph, ON. The new location enables Vivere Ltd to improve efficiency and productivity as it continues expanding to markets in Canada, USA, Europe, and Asia.
SOURCE Vivere Ltd.
For further information: Media contact: David Pipe, Vivere Ltd., [email protected], 877 836 0986, ext. 238