Rogers Ventures Announces Investment in CottageCountry.com

Supporting the growth and industry leadership of North America's premier online
destination for vacation travel in Cottage Country

TORONTO, Oct 4 /CNW/ - Rogers Ventures is pleased to announce an investment in CottageCountry.com, North America's resource for vacation travel in cottage regions, to help it grow and accelerate in the rapidly growing vacation rental industry. As part of this investment, Rogers Ventures will support the expansion of CottageCountry.com, with the goal of becoming the leading online destination for cottage rentals over the coming year.

"Rogers Ventures' investment in CottageCountry.com is the result of the growing popularity of vacation rentals and need in the Canadian market. From staycations to family getaways, CottageCountry.com has something for everyone," said Nyla Ahmad, vice president, Venture Operations. "We are confident that Canadians will love the ease and simplicity of booking vacation rentals throughout North America online with CottageCountry.com."

"With Rogers Ventures as an investor, CottageCountry.com will have the support, expertise and media network required to grow exponentially and to develop strong brand awareness among vacationers," says Mark Bordo, founder and president of CottageCountry.com.

With the 2010 season coming to an end, CottageCountry.com is already planning for a busy summer in 2011. Vacation rentals are surging in popularity and vacationers are growing increasingly confident in the vacation rental category. Canada is expected to follow the trend already gaining traction in the U.S., where vacation rentals account for more than 20 per cent of the lodging industry and 8 per cent of the total U.S. travel market ¹.

CottageCountry.com aligns with Rogers Ventures broader digital media properties, and this investment leverages existing properties such as Zoocasa, which makes searching for a home online easier, faster, and more fun.

About Rogers Ventures

Backed by Rogers Communications Inc., Rogers Ventures is a new source of early-stage funding located in Toronto. We believe and invest in great people with great ideas. Our focus is on next generation digital media, financial services, cloud computing and machine to machine technologies, all enabled by broadband wireline and wireless technology. For more information on Rogers Ventures, please visit www.rogersventures.ca.

About CottageCountry.com

CottageCountry.com is the premier online destination for people looking to enjoy the great lifestyle of Cottage Country. Whether you're looking to head out of town for the weekend, rent a cottage for a nice family vacation or buy a cottage for a more

permanent change of scenery, you have come to the right place. Please visit www.cottagecountry.com for
more information.

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¹ PhoCus Wright's Vacation Rental Marketplace: Poised for Change (January 2009)

For further information:

Angela Volpe
416-935-5663
[email protected]

or

Mark Bordo
President
416-324-9768
Email: [email protected]
Web: http://www.cottagecountry.com