Launched as M City, the master planned community will feature iconic architecture, over two-acres of public parkland and future-proof design
MISSISSAUGA, ON, Sept. 27, 2016 /CNW/ - Rogers Real Estate Development Limited, a private holding company owned by the Rogers family, redefines the western edge of downtown Mississauga with a $1.5 billion announcement made today by Edward Rogers and City of Mississauga Mayor Bonnie Crombie.
M City—a 10-tower, 15-acre, 4.3 million sq. ft. master planned community—includes over two-acres of public parkland in the downtown core. Inspired by Mississauga's own Downtown21 Master Plan, Rogers Real Estate Development Limited proudly launches M City as the first major residential condominium development by the Rogers family.
The meticulously planned project has been in development since 2007, when Rogers Real Estate Development enlisted leading Canadian developer Urban Capital Property Group to manage the process of turning a long held family asset into a legacy community.
"Rogers has an enduring history with the City of Mississauga. We believe in the city and in the vision that was set forward in Downtown21," says Rogers. "With the help of Urban Capital and our development team, we aim to contribute to the evolution of Mississauga's downtown. M City will be anchored by iconic design, it will prioritize public spaces and parkland, and it will offer residents the best technology available now and into the future."
Key M-City community features include extending existing city streets on a unique, angular plane to create a fine-grained network of blocks, enabling a pedestrian-friendly environment. Typical residential blocks will provide two-way roads with on-street parking, generous sidewalks and residential frontages.
"Rogers Real Estate Development has put forward a bold, exciting and forward-looking vision for Mississauga's growing, thriving and promising downtown," Mississauga Mayor Bonnie Crombie said. "These new planned developments by Rogers are consistent with the City of Mississauga's commitment to build a livable, walkable city, home to mixed-use residential and commercial developments that are connected to an extensive public transit network," Mayor Crombie added.
New York-based urban design firm Cooper Robertson was brought on board to design the framework for M City. Cooper Robertson partner Donald Clinton was the lead designer on the project.
"Mississauga is off to a great start in establishing its downtown core. You have an identifiable eastern gateway with the Absolute Towers as well as some great public spaces in the area like Celebration Square, City Hall and the Living Arts Centre," says Clinton. "The opportunity with M City was to define the western edge of downtown. That was our goal as we planned a walkable, sustainable mixed-use community that emphasizes the public realm."
With frontage along Burnhamthorpe Road and connections north and south along Mary Fix Creek, the M City site enables a range of urban settings.
"We took our time to make sure we got every last detail right," says Urban Capital Property, Mark Reeve, who added that the M City Master Plan has been fully approved by the city. "Downtown Mississauga is undergoing intense urbanization. Its citizens are young and ambitious and represent a diverse, urban culture. That is why Rogers chose the name M City. They wanted the project to reflect their enthusiasm for downtown. It's an enthusiasm that we share."
M City will launch with an iconic first tower after Rogers Real Estate Development Limited and Urban Capital Property Group held a design competition with three of Canada's top architecture firms. CORE Architects delivered a winning design that will redefine Mississauga's skyline with a striking, undulating tower that rotates seven typical floor plates in repetition as it rises 51 storeys.
CORE Architects is an award-winning firm that has designed over 200 million square feet of residential development across North America and internationally.
"CORE's design is a stunning addition to Mississauga's skyline. Not only does it dialogue with celebrated architecture on the eastern end of downtown, but just as important is the way it interacts with the immediate streetscape. A lot of attention has been placed on the podium and how M City connects with its surroundings," adds Reeve.
Cecconi Simone has been retained to handle interiors. The award-winning firm is known for its sophisticated palate and will be designing suites, common areas and amenities that complement the unique architecture.
"It is our hope that M City acts as a catalyst for the continued evolution of Mississauga's downtown. It's why we have taken on the challenge of developing this property. Being able to introduce over two acres of parkland is a part of the legacy we hope to leave behind," says Rogers.
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ROGERS REAL ESTATE DEVELOPMENT LIMITED
Rogers Real Estate Development Limited is the owner and developer of M City. The Company is part of an affiliated group of companies, which together represent the Rogers family private holding companies. The Rogers family private holding companies are the majority and controlling shareholders of Rogers Communications Inc., a leading diversified public Canadian communications company created by Ted Rogers.
The development of M City will continue Rogers' long history in Mississauga. In the 1960's Ted Rogers purchased 43 hectares of farmland in Mississauga on which to locate transmitters for one of his first business ventures, radio station CHFI. CHFI remains the number one rated Toronto radio station to this day. "It was a lot of money, but I had to take the opportunity to buy the land when it arose. Over the years, this land near Hurontario Street and Burnhamthorpe in the heart of what would become Mississauga has greatly appreciated in value. At first, we used the rising value to secure more business loans". (Ted Rogers – Relentless The True Story of the Man Behind Rogers Communications). When the transmitters were relocated, in the early 1990's, the site was retained by Ted and "we developed much of it and sold it to builders for new homes". The current site was re-zoned in 2002 to allow for a wider possibility of land uses including increased residential development.
Rogers Real Estate Development Limited has engaged the services of Urban Capital to manage the development of the first phase of M City. It is our intention for the launch of M City to be viewed as a catalyst for downtown Mississauga and we are honoured to have the opportunity to transform a long held family asset into a new, lively community in the burgeoning downtown.
URBAN CAPITAL PROPERTY GROUP
Urban Capital is one of Canada's leading developers with an award-winning reputation for architectural design, environmental sustainability, and a commitment to cities. Working in partnership with the best architects, designers and planners, the company is widely recognized for its pioneering role in bringing high-design urban living across Canada. Consistently named as a top 10 condo developer in Toronto, Urban Capital has over 5,500 condominium units developed or under development since 1996. With a reputation as urban regenerators, the company has brought its high standards and visionary approach to neighbourhood-conscious development from Toronto to Halifax, Ottawa, Montreal, Winnipeg, and Saskatchewan.
SOURCE Rogers Real Estate Development Limited
Image with caption: "Just announced M City will be future site of 10 new buildings in Mississauga (left to right): Councillor John Kovac, Ward 4; Councillor Nando Iannicca, Ward 7; Mayor Bonnie Crombie, City of Mississauga; Edward Rogers, Deputy Chairman, Rogers Communications Inc.; Edward Sajecki, Commissioner of Plannning for the City of Mississauga; Mark Reeve, Partner Urban Capital; Donald Clinton, Partner Cooper Robertson. (CNW Group/Rogers Real Estate Development Limited)". Image available at: http://photos.newswire.ca/images/download/20160927_C5116_PHOTO_EN_782761.jpg