– Cityline to be available to more than 10 million American households, with the brand extending to major markets in the U.S. including Chicago –
TORONTO, June 2, 2017 /CNW/ - The world needs a little more Cityline™. And now, even more North Americans will see why the popular daytime lifestyle series is a leader in Canada's competitive television market. With Cityline's borderless appeal, Rogers Media has partnered with PPI to distribute the acclaimed daytime series for U.S. syndication, signing on Hearst, Graham, Raycom, and Weigel media groups to air Cityline on their television stations, starting this September.
"We attribute Cityline's universal appeal to its vibrant host, Tracy Moore, and the show's renowned panel of fashion, home décor, parenting, food and beauty experts," said Colette Watson, Senior Vice President, Television & Broadcast Operations, Rogers Media. "The show's authentic and relatable approach resonates deeply with audiences, and we're excited to extend the brand to more North American households."
Cityline will be available as a Monday to Friday strip, with 200 episodes available at launch. From its initial deals with U.S. broadcasters, Cityline will be available to more than 10 million households in such U.S. cities, as Chicago, Kansas City, Jacksonville, and Birmingham.
In its 34th year, Cityline continues to outperform its Canadian daytime competitors, ranking #1 with the desirable millennial audience in Toronto, the country's largest market*. Through its digital platforms, Cityline is reaching more people with engaging content such as "#CitylineReal," a movement to spread positivity on social media. Since the initiative launched in 2015, Canadians have been encouraged to show their true selves, to strip away the perfection and have candid and fearlessly honest conversations.
"With decades of proven success, Cityline has evolved into a format that covers every major topic of interest to today's daytime audience, in ways that will surely resonate with Americans," said Josh Raphaelson, Principal, PPI Releasing. "Our viewers will fall in love at first sight of Tracy Moore, Cityline's terrific, genuine host."
Airing on City each weekday at 9 a.m. local time, Cityline is Canada's leading source for the latest in home décor, food, fashion, health and beauty. Filmed in front of a studio audience, host Tracy Moore is joined by hand-picked guest experts, delivering inspiring infotainment that is entertaining and practical.
*Source: Among Millennials (A18-34) in the Toronto market, Cityline is a top 3 daytime talk program, beating The Talk, The Social, The View, Live! With Kelly, The Marilyn Denis Show, and The Goods - Numeris, Toronto/Hamilton EM, C8/29/16 – 5/7/2017, A18-34, AMA(000).
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Rogers is a leading diversified Canadian communications and media company that's working to deliver a great experience to our customers every day. We are Canada's largest provider of wireless communications services and one of Canada's leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).