Multi-year sponsorship part of Rogers' $700 million commitment to province of Alberta over next four years;
Fans to expect premium connected experiences powered by Rogers LTE network - Canada's fastest wireless internet
EDMONTON, Oct. 1, 2013 /CNW/ - Rogers Communications and the Edmonton Oilers Hockey Club today announced a multi-year partnership that makes Rogers the official telecommunications sponsor of the Oilers. Rogers has acquired the official sponsorship and marketing rights for the Oilers, the Edmonton Oil Kings and Rexall Place, the home arena for the two clubs. Building on a multi-year investment in Alberta, this partnership continues Rogers' commitment to Canadian sports and marks a new sponsorship era for the Oilers.
"We are proud to partner with the Oilers and as the new sponsor of the team we're excited to bring the game experience to a whole new level that will connect Alberta sports fans like never before," said John Boynton, executive vice-president and chief marketing officer, Rogers Communications. "Our partnership with the Oilers reinforces our longstanding commitment to Alberta, from the expansion of our LTE network and Rogers retail presence to supporting the province's communities, youth initiatives and sports teams."
Today's multi-year sponsorship announcement is one of Rogers' commitments to the province of Alberta. The announcement follows a decade long growth strategy that has seen Rogers invest over $1 billion in network enhancements and expansion across Alberta. Over the next four years, Rogers is committing over $700M to also further enhance and expand Rogers LTE - Canada's fastest wireless internet, open additional retail locations, fuel business growth and continue to build its presence in sports.
The telecommunications sponsorship of the Oilers includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications. Rogers is also the presenting sponsor of Oilers television broadcasts, the Oilers Website and the Oilers Mobile App. As Canada's largest provider of wireless voice and data communications services, Rogers will leverage its extensive network and multiplatform content investments to enhance fans' experiences of the games. Starting today, fans of the Oilers are encouraged to visit a Rogers retail location in downtown Edmonton to pick up a complimentary Oilers car flag.
"Our partnership with Rogers brings together two longstanding Canadian organizations that are dedicated to creating the ultimate experiences for hockey enthusiasts. Rogers is known as an industry leader, and we look forward to seeing that innovation play out on the ice for Oilers fans," said Patrick LaForge, president and chief operating officer, Edmonton Oilers. "With Rogers, our fans, players and customers have an organization on board that is not only passionate about the game, but driven to take the sports experience to the next level."
Through Rogers Youth Fund and Edmonton Oilers Community Foundation, Rogers and the Oilers will also be teaming up off the ice to support, empower and assist at-risk youth in Edmonton and its surrounding communities.
The Oilers sponsorship builds on Rogers' strong history in sports across Canada. The company has a 38% stake in Maple Leaf Sports & Entertainment (MLSE), and owns and operates the Toronto Blue Jays Baseball Club, Rogers Centre, and the multiplatform Sportsnet brand; Sportsnet is the exclusive regional broadcaster of all Oilers games. Rogers is also the lead sponsor or broadcast partner of the Vancouver Canucks, Toronto Maple Leafs, MLB, NFL, NBA, MLS, CHL, NCAA, Rogers Cup, international soccer, UFC, and more.
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high speed internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit rogers.com.
Caution Regarding Forward-Looking Statements, Risks and Assumptions
This release includes "forward-looking information" within the meaning of applicable securities laws and assumptions concerning future investments and the closing of an acquisition as detailed above. We caution that all forward-looking information is inherently subject to change and uncertainty and that actual results may differ materially from those expressed or implied by the forward-looking information. A number of risks, uncertainties and other factors could cause actual results and events to differ materially from those expressed or implied in the forward-looking information or could cause our current objectives, strategies and intentions to change, including but not limited to various regulatory approvals. Many of these factors are beyond our control and current expectation or knowledge. Should one or more of these risks, uncertainties or other factors materialize, our objectives, strategies or intentions change, or any other factors or assumptions underlying the forward-looking information prove incorrect, our actual results and our plans could vary significantly from what we currently foresee. Accordingly, we warn investors to exercise caution when considering statements containing forward-looking information and that it would be unreasonable to rely on such statements as creating legal rights regarding our future results or plans. We are under no obligation (and we expressly disclaim any such obligation) to update or alter any statements containing forward-looking information, the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law. All of the forward-looking information in this earnings release is qualified by the cautionary statements herein.
SOURCE: Rogers Communications Inc.
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