Luxury rail tour operator's global growth plans include partnership with DDB Canada
VANCOUVER, Sept. 14, 2015 /CNW/ - Rocky Mountaineer, world-renowned luxury train operator offering life-changing travel experiences through the Pacific Northwest and majestic Canadian Rockies, is pleased to announce the appointment of Monique Gomel as Vice President of Global Marketing and Communications.
Based in Vancouver and a B.C. native, Gomel will pilot a shift in the company's strategic approach and communications, allowing Rocky Mountaineer to continue to move toward its aggressive global growth goals.
"Monique is an innovative and dynamic leader with a diverse background in marketing and a proven track record of elevating brands and growing sales globally," said Randy Powell, CEO and President, Rocky Mountaineer. "We can't wait to see how her vast experience across consumer-driven businesses will help refine our marketing strategy and grow our iconic global brand."
Prior to joining Rocky Mountaineer, Gomel was Vice President of Marketing for Earls Restaurants, where she recently led the brand's expansion into the US and has been a significant contributor to the company's growth. She also served as Global Marketing Director with Electronic Arts, leading the successful worldwide launch of EA Sports Active, Electronic Arts' first entry into the fitness segment. She also held previous roles at L'Oreal Paris and Pfizer Consumer Healthcare. Gomel holds an MBA from the Richard Ivey School of Business.
As part of its overall marketing efforts, Rocky Mountaineer recently hired DDB Canada's Vancouver office as an agency partner. Collaborating closely with OMD Vancouver, it will help develop a new creative direction and marketing mix for the brand. New campaign work will launch in global markets in November 2015.
About Rocky Mountaineer
2015 marks the 25th Anniversary for Rocky Mountaineer and the company has a lot to celebrate. Since its inception in 1990, Rocky Mountaineer has grown to be the largest privately owned luxury tourist train in the world and is considered by many as the only way to see the Canadian Rockies. In the past 25 years, the train has welcomed onboard over one and a half million guests from around the globe.
With over 45 vacation packages, five unique rail routes, and iconic destinations such as Seattle, WA, Vancouver and Whistler, BC, and the majestic Canadian Rockies in Alberta, there is a journey for anyone looking for a life changing experience. The world renowned train travels by daylight through the diverse landscapes of the Pacific Northwest and Western Canada while guests relish in the breathtaking views of tumbling waterfalls, glacier-capped mountains, and wildlife of the regions. Rocky Mountaineer has received numerous international awards and accolades for service excellence, including eight World Travel Awards for both "World's Leading Travel Experience By Train" and "World's Leading Luxury Train." In 2013, it was also recognized as one of the world's "Dream Trips" by the prestigious Travel +Leisure magazine.
SOURCE Rocky Mountaineer
Image with caption: "Rocky Mountaineer (CNW Group/Rocky Mountaineer) (CNW Group/Rocky Mountaineer)". Image available at: http://photos.newswire.ca/images/download/20150914_C7830_PHOTO_EN_496467.jpg
For further information: Media Contact: Shannon Kidd, Senior Manager, Global Communications, Rocky Mountaineer, 604-606-8421, [email protected]; Cecilia Kim, Citizen Relations for Rocky Mountaineer, 604-647-6281, [email protected]