Roamware Rebrands as Mobileum, Strengthens Telco Big Data Analytics Position

BARCELONA, Spain, Feb. 24, 2014 /CNW/ - Roamware, Inc, today announced that it is rebranding to Mobileum. With the unveiling of a new logo, Mobileum has adopted Just Wisdom^® as a promise to its 615-strong mobile operator customer base, spanning 168 countries. Last year, Mobileum (as Roamware) entered the Telco Big Data Analytics market and announced a strategic technology and sales partnership with IBM.

     (Logo: http://photos.prnewswire.com/prnh/20140224/671325 )

Building on Roamware's brand legacy of being the world's leading roaming solutions company, Mobileum offers customers not merely informational insights but Just Wisdom^® from their data. Mobileum's Just Wisdom^® promise is endorsed by its rich experience and judgment gained by processing petabytes of mobile operator data regularly for the past 13 years.

Mobileum's Analytics offerings include Traveler Analytics, which enables operators to understand and better monetize the traveler segment; Analytics for Customer Experience Management that provide operators rich and predictive insights into a subscriber's experience across the relationship lifecycle and facilitates real-time responses to issues, and Data Monetization which adds a new revenue stream for operators, from the sharing of target segment insights with third-party brands. Mobileum will continue innovating on its industry leading mobile roaming solution portfolio as roaming enters the LTE era.

Mobileum's Analytics offerings are powered by the Mobileum Wisdom^® Platform, a Telco Big Data Analytics platform that can process data at rest and in motion, from multiple sources from within the operator's network, business and operational systems as well as from the web, social media and apps.

"Roamware has a strong brand heritage in mobile history, as a pioneer of the roaming age and as a leading innovator in mobile roaming. As Mobileum, the company is embracing the data age and is best placed to offer operators greater value from their biggest underutilized asset - data. I am excited to be a part of the next era of big data analytics innovation with Mobileum", said Ori Sasson, Chairman & CEO, Mobileum Inc.

About Mobileum

Mobileum is Wisdom, not merely intelligence or insight. Our Telco Big Data Analytics solutions promise mobile operators, Just Wisdom^® from their biggest underutilized asset - Data. Mobileum's Traveler Analytics, Customer Experience Management and Data Monetization solutions analyze petabytes of data on a daily basis to create revenue generating, experience enhancing Wisdom for 615+ operators across 168 countries. Mobileum's Just Wisdom^® promise is powered by Roamware's rich brand heritage, leadership and proven innovation. Mobileum combines unmatched experience and judgment to unlock value from mobile operator data like never before. Get Just Wisdom^® at http://www.mobileum.com

SOURCE: Mobileum Inc.

For further information: Media Contact: Srinivas B Vijayaraghavan, Director Marketing, Tel/Email: [phone], [email protected]