MONTREAL, March 22, 2017 /CNW Telbec/ - Rideau Inc., a global leader in employee rewards and recognition, introduces today the rebranding of its business solutions with a focus around its new tagline, "Return on Recognition".
The rebranding includes a new logo, corporate signature and colours, website and – most substantially – a new Vistance platform for all of the company's solutions and a proprietary score for developing managers called Recognition Quotient.
"We are very excited and proud to show the world what we've been working on for the past year," said Peter Hart, CEO of Rideau. "The changes reflect our continued commitment to providing customers and employees with a look, feel and message that accurately reflects the two sides of who we are – a company founded over a 100 years ago that has stood the test of time as well as one that is on the cutting edge of innovation and technology."
Vistance is the name of the company's recognition data analytic suite of services, which is based on an award-winning algorithm scientifically proven to help companies measure their return on recognition, as well as learning solutions that help managers increase engagement in their employees and, subsequently, improve bottom-line results.
"We've watched our industry evolve over the years," said Jennifer Lumba, Chief Marketing Officer at Rideau since 2002. "We've witnessed our clients ask for turn-key and multifaceted solutions that help fight the cost of attrition, shortages in personnel, performance ceilings in managers and weak workplace culture. Today's corporate leader expects a recognition solution that is based on strong data and one that incorporates data into the solutions program. The Vistance program and Recognition Quotient do just that, and will deliver value for years to come regardless of the size of the company."
The Vistance RQ Score is the IQ score for human capital.
Rideau's new branding – which features a series of circular rings, bright colours and new tagline, "Return on Recognition" – was reviewed and developed by company employees as well as consumer focus groups to ensure the message was interpreted correctly. It unifies both the Rideau suite of services as well as the company's promise to clients and will be woven throughout the organization's materials and solutions.
The company's revamped website, Rideau.com, has also undergone a major overall with increased user functionality for a more intuitive experience.
"It wasn't enough to simply change the icons or the colours on the website", says Hart. "Our website had to be as informative and easy to work with as our people. Every interaction on our website should leave visitors better educated about recognition and the importance it plays in the health of businesses today. It is my desire that our clients feel inspired and comforted knowing they are working with a team of Rideau professionals that will help them provide an environment for their workforce to give their best."
All of the changes are available at Rideau.com
About Rideau Inc.:
Companies of all sizes turn to Rideau for Return on Recognition. Backed by industry-leading experience and a quality team of professionals, Rideau leverages its century of experience to reinvent the human capital landscape. Built on award-winning, state-of-the-art technology and validated by years of scientific research- the Vistance platform and Rideau's proprietary RQ Score™ are pioneering new workforce innovation. With the use of its proprietary analytics, Rideau is able to identify real-time opportunities to increase employee engagement, retention, and customer satisfaction as well as identify concrete and measurable return on investment.
Learn more at:
LinkedIn: Rideau Recognition Solutions
SOURCE Rideau Inc.