Rexall launches its new exclusive line of products that aims to help Canadians Be.better

MISSISSAUGA, ON, Jan. 24, 2013 /CNW/ - Today, Rexall unveiled its new flagship private brand, Be.better. The line of more than 100 products is available exclusively at the more than 300 corporate Rexall and Rexall Pharma Plus stores.

Each of the products in the line was carefully selected and is designed to help Canadians live, feel and be better. The extensive line includes healthier snack options, environmentally-friendly cleaning products, gluten-free vitamins, vegetarian probiotics and even salon-quality hair care products with natural oils such as Oblipicha, Argan Oil or Macadamia Nut.

"Our customers have told us they are looking for more options to make it easier to take those small steps towards living better, in every area of their lives," said Frank Scorpiniti, CEO, Rexall Pharma Plus. "Our new Be.better line provides Canadians with the tools they need to feel good about their choices. We are excited to introduce Canadians to our exclusive line with more to come."

The key features and benefits of every Be.better product are clearly identified by the checkmarks found on the front of the package, making it easier than ever for customers to make better choices.

Each Be.better product has been crafted to help Canadians live better, knowing that they are healthier for you and your family, or friendly to our planet:

• Be.better vitamins are naturally-derived with no synthetic active ingredients. They're free of artificial colouring and dyes and are 100 per cent gluten-free.
• Be.better household products are free of artificial dyes and fragrances, SLS/SLES (sodium lauryl sulfate/sodium laureth sulfate) and are paraben-free. They have no toxic ingredients and, unlike other household products, list all ingredients on their labels for easy review.
• Be.better beauty products are enriched with natural ingredients and are paraben-free. All Be.better hair care products are also free of SLS/SLES.
• Be.better snack products include items that are: high in fibre, low in sodium or sodium-free, or gluten-free.

To celebrate the launch of Be.better, Rexall will begin a four week promotion on January 25, 2013, including special introductory prices.

About Rexall
With a heritage dating back to 1904, Rexall and Rexall Pharma Plus pharmacies are among the most trusted names in retail pharmacy. Rexall is focused on helping Canadians feel good about their health through easy access to a wide assortment of health and wellness services and products. Supported by our team of 8,600 employees in 426 pharmacies across the country, Rexall is continually evolving to enhance the customer experience. For more information visit Rexall.ca.

Image with caption: "Rexall's Be.better products crafted to help Canadians live a better life (CNW Group/Rexall)". Image available at: http://photos.newswire.ca/images/download/20130124_C8333_PHOTO_EN_22938.jpg

SOURCE: Rexall

For further information:

Michelle Lee 
Rexall 
P: 905.501.7894 M: 647-338-4340 
[e-mail]