Rewards programs impact where Atlantic Canadians shop

Introducing The PC Plus™ rewards program launching at Atlantic Superstore® locations

CHARLOTTETOWN, Nov. 14, 2013 /CNW/ - (TSX: L) - Today, Loblaw Companies Limited (Loblaw) introduced its PC Plus™ rewards program in Atlantic Superstore® locations and other select Loblaw banner stores across Prince Edward Island. The PC Plus™ program provides customers with an easy way to save money off their grocery bill. With the launch of this new program, Prince Edward Islanders can earn points through personalized offers that reward them on the items they buy most often to save on their total purchase.

A recent survey shows just how much Atlantic Canadians love to collect points.  In fact, 89 percent of residents stated they use reward programs.

"We're excited to be able to provide Prince Edward Islanders with a new way to earn points towards dollars off their total purchase with the launch of the PC Plus™ reward program", said Uwe Stueckmann, senior vice president, marketing, Loblaw Companies Limited. "This unique rewards program helps families earn points on the items they buy most often and making shopping more convenient than ever, with tools like menu planners and shopping lists."

The survey also revealed that:

  • Atlantic Canadians are savers - 91 percent who use rewards programs save up their points, and only 9 percent can't wait and spend them right away
  • We spend smart - the majority (54 percent) of Atlantic Canadians who use rewards programs wait until they have $100 or more worth of points before they redeem
  • We're practical - More than half (56 percent) of Atlantic Canadians who use rewards programs use their points to purchase items they typically buy anyway
  • Points matter - 34 percent would buy something that wasn't on their list just to earn more points and 46 percent say they are more tempted to shop at a store that offers rewards points
  • Sharing has its benefits - 73 percent of Atlantic Canadians share their rewards card to earn more points
  • We go the distance - 23 percent of Atlantic Canadians who participate in reward programs would drive at least 10km further to shop at a store where they could earn points

How to earn points and shop smart

To start earning points right away, shoppers can pick up a free PC Plus™ card at their local Atlantic Superstore® and SaveEasy® and register it at or download the PC Plus™ app for Blackberry 10, iPhone or Android directly to their smart phone. Existing PC Financial® customers simply need to register their President's Choice Financial® MasterCard® or no-fee debit card at to add the PC Plus™ program to their current account.

Members will receive special offers via a weekly email or via the smart phone app - the more offers used, the more points earned that can be redeemed for dollars off their grocery bill. Taking advantage of in-store offers is another way to earn points.

Beyond the opportunity to earn and redeem for savings, the PC Plus™ program has a variety of helpful tools to make it easier than ever to plan meals and shop for the week. Members get access to convenient online tools, including personalized dinner suggestions, recipes, a shopping list and meal plans.

To register online or to find out more, visit

About Loblaw Companies Limited TSX:L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

From October 27th to October 29th 2013 an online survey was conducted among 3,025 randomly selected Canadian adults who are Angus Reid Forum panelists. 239 adults responded from the Atlantic Region. The margin of error—which measures sampling variability—is +/- 1.8%, 19 times out of 20. The margin of error for the Atlantic region is +/- 6.34%. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

SOURCE: Loblaw Companies Limited

For further information:

For more information or to arrange an interview, please contact: 
Loblaw Companies Limited

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