Introducing the PC Plus™ rewards program launching at Dominion® locations
ST. JOHN'S, Nov. 14, 2013 /CNW/ - (TSX: L) - Today, Loblaw Companies Limited (Loblaw) introduced its PC Plus™ rewards
program in Dominion® locations and other select Loblaw banner stores across Newfoundland and
Labrador. The PC Plus™ program provides customers with an easy way to
save money off their grocery bill. With the launch of this new program,
Newfoundlanders can earn points through personalized offers that reward
them on the items they buy most often to save on their total purchase.
A recent survey shows just how much Atlantic Canadians love to collect
points. In fact, 89 percent of residents stated they use reward
"We're excited to be able to provide Newfoundlanders with a new way to
earn points towards dollars off their total purchase with the launch of
the PC Plus™ reward program", said Uwe Stueckmann, senior vice
president, marketing, Loblaw Companies Limited. "This unique rewards
program helps families earn points on the items they buy most often and
making shopping more convenient than ever, with tools like menu
planners and shopping lists."
The survey also revealed that:
Atlantic Canadians are savers - 91 percent who use rewards programs save
up their points, and only 9 percent can't wait and spend them right
We spend smart - the majority (54 percent) of Atlantic Canadians who use
rewards programs wait until they have $100 or more worth of points
before they redeem
We're practical - more than half (56 percent) of Atlantic Canadians who
use rewards programs use their points to purchase items they typically
Points matter - 34 percent would buy something that wasn't on their list
just to earn more points and 46 percent say they are more tempted to
shop at a store that offers rewards points
Sharing has its benefits - 73 percent of Atlantic Canadians share their
rewards card to earn more points
We go the distance - 23 percent of Atlantic Canadians who participate in
reward programs would drive at least 10km further to shop at a store
where they could earn points
How to earn points and shop smart
To start earning points right away, shoppers can pick up a free PC Plus™
card at their local Dominion® location and register it at pcplus.ca or download the PC Plus™ app for Blackberry 10, iPhone or Android
directly to their smart phone. Existing PC Financial® customers simply need to register their President's Choice Financial® MasterCard® or no-fee debit card at pcplus.ca to add the PC Plus™ program to their current account.
Members will receive special offers via a weekly email or via the smart
phone app - the more offers used, the more points earned that can be
redeemed for dollars off their grocery bill. Taking advantage of
in-store offers is another way to earn points.
Beyond the opportunity to earn and redeem for savings, the PC Plus™
program has a variety of helpful tools to make it easier than ever to
plan meals and shop for the week. Members get access to convenient online tools, including personalized dinner suggestions,
recipes, a shopping list and meal plans.
To register online or to find out more, visit pcplus.ca.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
From October 27th to October 29th 2013 an online survey was conducted among 3,025 randomly selected
Canadian adults who are Angus Reid Forum panelists. 239 adults
responded from the Atlantic Region. The margin of error—which measures
sampling variability—is +/- 1.8%, 19 times out of 20. The margin of
error for the Atlantic region is +/- 6.34%. The results have been
statistically weighted according to education, age, gender and region
(and in Quebec language) Census data to ensure a sample representative
of the entire adult population of Canada. Discrepancies in or between
totals are due to rounding.
SOURCE: Loblaw Companies Limited
For further information:
For more information or to arrange an interview, please contact:
Loblaw Companies Limited