Revolutionary Automatic Drinking Cup Kickstarter Campaign Launch

British Columbia-based start-up Drink E-Z seeks campaign support to bring innovative, automatic drinking cup design to the market.

KELOWNA, BC, Dec. 17, 2015 /CNW/ - Drink E-Z is changing the way people drink with a new cup design that was created with the mass market in mind but offers specific benefit to those who struggle with their liquid intake. The subtly designed Drink E-Z cup looks just like a regular to-go cup but has built-in technology that automatically pumps the liquid through the straw.

Campaign Marketing materials outline the benefits:

"Sometimes people need a little assistance while drinking. Whether you have limited abilities to consume liquids conventionally, you are heading into the dentist office or you just want to drink with more ease, the Drink E-Z Cup helps get that liquid into your body." says Damjan Madjar, CEO, Drink E-Z Products Inc.

The patent-pending Drink E-Z cup is made up of four interlocking compartments: a battery holder, an FDA approved food grade pump, a soft touch button and a liquid output section.

Anyone can drink from the cup simply by pushing the button gently. The liquid is pumped up through the straw and into the mouth with no need for any suction. The straw fits snug to the bottle, preventing any spillage.

The cup operates with low energy draw from the 3 AAA batteries meaning anyone using it gets 628 full drinks over an average 314 days before having to replace the batteries.

Applications for the Drink E-Z cup are vast, and include simple fluid intake for the elderly and easier drinking for sports players, those suffering from conditions such as MS and ALS and individuals who have undergone dental treatment or any post-operative procedure such as tooth extractions (eliminating the risk of dry socket), root canals, and facial surgery. This is not to say that the cup won't cater to all and everyone, finding its own way to the accepted market.

Drink E-Z co-founders Damjan Madjar and Shane Broesky have thoroughly tested their revolutionary cup and are ready to bring it to the market. "Our meticulously thought out design has been revised and re-engineered multiple times to the point where we came up with the most comfortable and sleek design possible, without compromising functionality."

Drink E-Z is available for pre-order on crowdfunding platform Kickstarter: 

SOURCE Drink E-Z Products Inc.

Image with caption: "Drink E-Z (CNW Group/Drink E-Z Products Inc.)". Image available at:

For further information: Damjan Madjar,, 1-844-DRINKEZ


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