CHARLOTTETOWN, PEI, Oct. 1, 2015 /CNW/ - Atlantic Canadian Entrepreneur George Donovan's new Business Intelligence and Revenue Optimization venture 'RevIQ' launches today in Charlottetown, PEI. RevIQ specializes in business intelligence for the mobile video game and app markets, and is ideally positioned to increase publishers' Elastic Revenue from successful, but plateauing mobile products.
RevIQ's teams of Business Analysts, Data Analysts, and experienced Product Managers will leverage a suite of proprietary optimization models and tools to discover and optimize over-the-top revenue across a number of economic models to support long tail revenue in any mobile product.
George Donovan, Founder and serial entrepreneur, is ecstatic about the opportunity. In 1995 George founded and sold Internet Communties Inc., then sold Infiknowledge Inc. to NASDAQ-traded Traffix Inc. in 2001, after which he founded Moncton, New Brunswick's Gogii Games in 2006. For more than 20 years George has positioned his numerous companies for massive growth in the internet, ICT, and gaming spaces through to the present day. The experience garnered from the relationships garnered at Gogii give George and RevIQ a unique understanding of the mobile games and apps spaces.
George notes: "With more than two decades of experience in the games business – from browser, PC, Console, Mobile Premium, and now Free-to-Play – the business is always adapting to player preferences. As the industry consolidates we're seeing that independent developers without access to huge Business Intelligence teams of their own are at a disadvantage to major market players with dozens of PhD's running their product teams. We're bringing that market advantage to every scale of the market, from single-title indie game developers to experienced studios just starting to adapt to the live-management model that Free-to-Play gaming demands."
RevIQ's new offices in the AAA-class Atlantic Technology Centre in downtown Charlottetown, PEI will house the company's business intelligence and product management teams to work with developers and publishers worldwide. Leveraging the experienced technology and video game communities present on Prince Edward Island is key to RevIQ's rapid launch as the company staffs up to meet the massive demand from clients from Canada, the US, Europe, and around the world.
For more information, visit www.reviq.ca to sign up to learn more as the company expands.
Image with caption: "RevIQ (CNW Group/RevIQ)". Image available at: http://photos.newswire.ca/images/download/20151001_C5875_PHOTO_EN_512413.jpg