Rethink Canned Soup: Campbell's Launches Re-Invented Healthy Request® Soups with the promise of no preservatives. Ever.

http://www.multivu.com/players/English/7659751-campbells-healthy-request/

TORONTO, Oct. 21, 2015 /CNW/ - Campbell Canada is challenging perceptions of canned soup with the reinvented line of Healthy Request soups which boldly promises to never contain preservatives. Ever.

Prepared with high quality vegetables, grains, and legumes like sweet potatoes, rutabaga, quinoa, orzo and black-eyed peas, Healthy Request soups are available in six delicious varieties including:

• Lemon Chicken Orzo with Chickpeas and Zucchini
• Fiesta Vegetable with Black Beans and Quinoa (Vegetarian, Full Serving of Vegetables per 250mL)
• Tomato Garden Vegetable with Pea Beans and Spinach (Vegetarian, Full Serving of Vegetables per 250mL)
• Vegetables with Beef and Black-Eyed Peas (Full Serving of Vegetables per 250mL)
•  NEW Curried Cauliflower Lentil (Gluten Free, Vegetarian, Full Serving of Vegetables per 250mL)
• NEW Spicy Vegetable Turkey with Rutabaga (Gluten Free)

"Today's health conscious consumer wants to know what's in their food as well as what's not in their food," says Sue Mah, Registered Dietitian and President of Nutrition Solutions. "I'm happy to see that Campbell's Healthy Request soups are made with wholesome ingredients and are a source of fibre. Plus, the soups have no preservatives or artificial flavours."

"Campbell's® Healthy Request is a really important part of an even more open and transparent Campbell's," says Moya Brown, Vice President of Marketing at Campbell Company of Canada. "As we embark upon our 85th anniversary this November, we want to celebrate soup and Canadians' long standing love for Campbell's. Healthy Request brings to life our commitment to real food, highest quality ingredients, and great taste, all shared with Canadian consumers in an open and transparent way."

"Campbell Canada also plans to take steps to provide consumers with a wide range of information about our products – from the ingredients we use to how and where our food is made. This information will be available on www.whatsinmyfood.ca, set to launch in November 2015," adds Brown. "As part of Campbell's new corporate transparency initiative, we welcome consumers to 'taste what's inside' our Healthy Request soups, visit the Healthy Request website and engage with us in a two-way dialogue to tell us what they think!"

Campbell's Healthy Request soups are available at retailers across Canada including Sobey's, Safeway, Loblaws, Walmart, Metro, etc. for $3.29 each (suggested retail price).

For more information about the Healthy Request line of soups and to engage in the conversation, visit: http://www.campbellsoup.ca/en-ca/products/campbells-healthy-request.

Continue the conversation on Facebook at facebook.com/CampbellCanada, or on Instagram and Twitter using #HealthyRequest and @CampbellCanada.

SOURCE Campbell Company of Canada

Image with caption: "Torontonians got a taste of what’s inside the new Campbell’s Healthy Request soups at a pop-up soup café held at Yonge Dundas Square last week. Hot bowls of Lemon Chicken Orzo and Curried Cauliflower Lentil soups were sampled while people enjoyed an outdoor café-style experience featuring a live jazz band. (CNW Group/Campbell Company of Canada)". Image available at: http://photos.newswire.ca/images/download/20151021_C4850_PHOTO_EN_522870.jpg

or to schedule an interview with Moya Brown from Campbell's, please contact: Sara Rezaee, com.motion Inc., 647-622-5396, [email protected]