Pioneer of better-for-you frozen desserts offers its lactose-free pints internationally for the first time
SAN DIEGO, April 25, 2018 /CNW/ -- Arctic Zero®, the brand that introduced a better-for-you ice cream alternative eight years ago, today announced its expansion to Canada, making its original lactose-free frozen desserts available internationally for the first time. Arctic Zero is whey protein-based, lactose-free, low fat, low sugar and low in calories with fat-free and gluten-free options. The product is a popular dessert option for those who seek the taste and satisfaction of ice cream but are focused on fitness and dietary goals or are on restricted diets. Starting this month, select supermarkets and independent grocers in Canada will sell Arctic Zero pints in seven flavors.
"Our expansion to Canada is in response to growing retail demand for Arctic Zero. Consumers continue to discover the low-calorie frozen desserts category and Arctic Zero is preferred because of our focus on premium, cleaner ingredients and natural sweeteners," said Amit Pandhi, Arctic Zero CEO. "Arctic Zero delivers delicious frozen desserts without sugar alcohols, corn syrup or artificial sweeteners, which makes us different from any other brand in the category."
A 2017 Mintel Attitudes Toward Healthy Eating study found that 84% of Canadian consumers believe their food choices impact their physical health and 63% feel agree diet affects emotional wellbeing. Nearly half (49%) of Canadians reported feeling guilty when they eat foods they don't consider healthy.1
"We've seen how our neighbors in the US have responded to the new, lighter frozen dessert offerings," said Guy D'Addario of Nature's Emporium. "We know there's demand here in Canada for better-for-you options and we're excited to bring Arctic Zero to our freezer aisle."
Arctic Zero introduced its product to Canadian audiences at the 2017 CHFA (Canadian Health Food Association) East Show in late 2017 and the 2018 CHFA West Show earlier this year.
"The response from show attendees reinforced the requests we receive regularly from interested Canadian shoppers via our social channels and email," said Pandhi. "Canadians told us they are craving great-tasting treats to satisfy their desire to indulge without unnecessary calories, sugar, fat or junk ingredients. We are excited to reach consumers in Canada and look forward to bringing them a healthier dessert option."
In a statement, Ambrosia Natural Foods of Ontario said "We've been paying close attention to the growing popularity of low-calorie frozen dessert options. Arctic Zero was the category innovator that really got health-conscious people shopping in the freezer aisle again, and we're pleased to bring their products to our shoppers."
Arctic Zero flavors available in Canada include Cake Batter, Cookie Shake, Salted Caramel and Vanilla Maple creamy pints; and Cookie Dough Chip, Cherry Chocolate Chunk and Rocky Road Trip chunky pints. Each creamy pint contains only 40 calories per serving with 12 grams of protein and eight grams of fiber. Chunky Pints contain 12 grams of protein, 8 grams of fiber and only 80 calories per serving.
Arctic Zero products are distributed by UNFI (Canada-wide), Horizon (western Canada) and Koyo (eastern Canada) to independent grocers and national and regional retailers.
About Arctic Zero
Founded in 2010 and headquartered in San Diego, Arctic Zero is the pioneer of frozen desserts without all the fat and calories. Arctic Zero thoughtfully crafts delicious light and lactose-free frozen treats for every taste bud, giving people choices that they can be proud of and enjoy! Arctic Zero is committed to selecting only clean ingredients – never using sugar alcohols or anything artificial—and offers gluten-free, non-GMO and low-glycemic options. For more information on our original Arctic Zero frozen desserts or new Arctic Zero Light Ice Cream, please visit arcticzero.com or amazon.com. Follow Arctic Zero on Facebook, Twitter, Instagram and Pinterest.
1Attitudes Toward Healthy Eating Canada 2017 report summary, Mintel
SOURCE Arctic Zero
For further information: Sara Vermilyea, MWWPR for Arctic Zero, [email protected], 303.408.6740, http://www.arcticzero.com