TORONTO, Dec. 31 /CNW/ - arrive alive DRIVE SOBER® ends 2010 with a
thank you to media, businesses, government, police, public health and
volunteers for making the year an outstanding one for raising awareness
to prevent impaired driving.
The year began with the Queen's University Consulting for a Cause day
where business students brainstormed many ideas including the first
ever Arrive Alive App. New PSAs were produced to promote the app while
also reminding the public of the need to plan ahead and drive sober.
The year also brought: new messaging with Spenny of "Kenny versus
Spenny"; new messaging for the "21 and under Zero BAC" legislation; and
lastly a message inviting revellers to "party smart this holiday
season" and donate their empties at The Beer Store. Arrive alive DRIVE
SOBER made four presentations at two international conferences, and
presented at many provincial and national conferences; and hosted their
own Countermeasures XVIII with 165 delegates.
"A culture of road safety will be necessary for us to make more inroads
to prevent impaired driving in 2011" according to arrive alive
Executive Director Anne Leonard. She notes that new legislation and
awareness can only go so far and that all road users, including
passengers, will have to take ownership of the issue in order to save
arrive alive DRIVE SOBER has been operating in Ontario since
(officially) 1989. They do not telemarket and do not use professional
fund raisers. Visit arrivealive.org for more information.
SOURCE arrive alive DRIVE SOBER
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