Suite of Fast, Cost-Efficient Automated Research Studies Tackles Common Research Topics
PLANO, Texas, March 29, 2016 /CNW/ -- Research Now, the global leader in digital data collection, today announced the launch of Research Now Marketplace™ automated research, a family of templated studies addressing common research topics. Research Now Marketplace automated research delivers the benefits of high quality market research to more customers in a timely and more cost-efficient way through the use of technology.
These studies are particularly targeted toward researchers looking for a tech-enabled solution to execute their routine studies while maintaining high quality data collection standards. The tool's intuitive functionality allows business decision makers such as product or brand managers to easily conduct research and understand the results.
"During our recent testing of this solution, clients repeatedly expressed enthusiasm about the ease of use of the dashboards and their ability to quickly derive answers from the data," said Will Robinson, Vice President of Product Development, Research Now. "Our goal is for all consumers of research–from the sophisticated corporate researcher to the small business owner–to have the opportunity to conduct high quality research in a fast and cost-effective manner."
Research Now Marketplace automated research is launching with seven initial studies including concept test, brand health, attitude and usage, creative test, share of wallet, customer satisfaction and employee culture. Additional study types are in development and will be added at staged releases.
Research Now Marketplace studies may be initiated through an online form, and are generally completed within a few business days. Results are delivered in real-time via an online dashboard, and users have the ability to filter and download the data. Unlike DIY and other software tools, every project is reviewed and monitored by a professional market researcher to ensure the intent and results of the fielded study meet the client's expectations.
"With the introduction of our new family of automated research solutions, we are able to offer the highest quality data set based on Research Now's number one rated member source to a broader customer base than ever before possible," said Melanie Courtright, Executive Vice President, Global Products and Services, Research Now. "Research Now Marketplace automated research offers affordable and fast tech-based research, enabling researchers and business line managers to make more confident decisions on every day, important topics. We have repeatedly heard of the need for such an offering from our clients, and are pleased to be able to deliver it today."
Research Now Marketplace automated research is immediately available in the US, Canada, and Europe, and will be available in APAC later this year. To learn more or order a study, visit www.researchnow.com/marketplace.
About Research Now
Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for its 3,000 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavioral data collection technology platforms. The company operates in more than 35 countries, from 23 offices around the globe, and is recognized as the quality, scale and customer satisfaction leader in its industry. For more information go to www.researchnow.com.
SOURCE Research Now
For further information: Allison M. Allison, Research Now Public Relations, 214-354-4688, [email protected], http://www.researchnow.com