TORONTO, July 9, 2016 /CNW/ - With the rise of content marketing, social media and other online marketing tactics, news releases can often be overlooked. However, if you're looking to deliver a greater return on investment (ROI) on your online tactics, don't underestimate the power of today's news release. The modern release has the ability to do more than just earn media coverage; it can drive ROI and demand generation.
A CNW published whitepaper, High Impact PR Planning that Drives ROI & Supports Demand Generation, discusses how a news release can have a fundamental impact on the company's ROI, when the correct planning process is put in place.
The paper examines the stages in which you should plan your news release for maximum impact. The stages include:
- Identifying Stories to Promote
- Choosing Content Platforms
- Developing a Content Calendar
- Setting Goals for ROI
- Establishing Performance Measures
Each stage of the PR planning process is explored in a step-by-step guide, with a distinct focus on how this planning can drive ROI and support demand generation.
Don't overlook the valuable role that news releases can play in public relations; put the right process in place to efficiently plan your news release and ensure that it's impactful and used to its full potential. For a detailed insight on how to do this, download High Impact PR Planning that Drives ROI & Supports Demand Generation.
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
SOURCE CNW Group Ltd.
Image with caption: "Is your news release as high impact as it could be? (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160709_C2642_PHOTO_EN_730940.jpg
Image with caption: "5 steps to write high impact news releases (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160709_C2642_PHOTO_EN_730943.jpg
For further information: Melissa Meyer, Communications Assistant, [email protected]