Reitmans (Canada) Limited Welcomes New Executives

MONTREAL, April 13, 2016 /CNW Telbec/ - Reitmans (Canada) Limited (RCL) is pleased to announce the appointment of Jonathan Levitt to the new position of Chief Marketing Officer for RCL and Michael Strachan to the position of President for the Reitmans banner.

Mr. Levitt has been working in the marketing and web industry for over 25 years.  Through data-driven initiatives, he has helped leading global players, such as Wal-Mart, American Eagle, William Sonoma and Google understand their audience and maximize their use of technology to, in turn, offer better product and customer experiences.  Known in the industry for his strong sense of innovation, Mr. Levitt brings to RCL a wealth of expertise in digital marketing, customer insights, analytics and voice of customer.  

"In today's omni channel reality, it is of the utmost importance to gain a better understanding of our customers' journey and how we at RCL can improve our customers' experience through various processes and use of data", says Walter Lamothe, President, Retail and COO, Reitmans (Canada) Limited. "Jonathan will support the company's commercial growth by making sure RCL has the right tools and the right strategies at the right time on the platforms our customers choose to interact with us."

Michael Strachan has over 25 years of fashion retail experience and has helped leading retailers transform their businesses. Mr. Strachan brings to RCL a solid understanding of all areas of the business including merchandising, marketing, operations and real estate to name a few.  Prior to joining RCL, he held senior executive roles at Mark's Work Warehouse as well as managing his own consulting business.

Walter Lamothe added:  "Michael's global understanding of the retail marketplace coupled with his ability to grow companies through change will be valuable assets as he champions the ongoing transformation of the Reitmans business."

Through their respective expertise, Mr. Levitt and Mr. Strachan will contribute to RCL's ongoing transformation and foster an environment where traditional brick and mortar store environments blend in with omni channel initiatives to provide Reitmans (Canada) Limited customers a seamless shopping experience.   

About Reitmans (Canada) Limited
Reitmans (Canada) Limited is a leading specialty fashion retailer, operating over 800 stores across Canada through its banners, Reitmans, Addition Elle, Penningtons, RW&CO., Thyme Maternity, Hyba and Smart Set.  Reitmans (Canada) Limited is a publicly traded company listed on the Toronto Exchange (TSX:  RET, RET-A).  For more information, visit


SOURCE Reitmans (Canada) Limited

Image with caption: "Mr. Michael Strachan, President, Reitmans banner (CNW Group/Reitmans (Canada) Limited)". Image available at:

Image with caption: "Mr. Jonathan Levitt, Chief, Marketing Officer (CNW Group/Reitmans (Canada) Limited)". Image available at:

For further information: please contact: Isabelle Oliva, Vice-President, Human Resources, Reitmans (Canada) Limited, 514-384-1140, ext. 3787,


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890