Pragmatic Conferencing Rewards Companies Reducing Greenhouse Gases with the Points Loyalty Direct Program
NEW YORK, April 22, 2013 /CNW/ - Starting Earth Day, Pragmatic Conferencing, a premier supplier of conferencing solutions in North America, will be awarding customers with Points.com, the global leader in reward currency management.
In partnership with Points.com, companies can earn points/miles for all of their audio conferencing calls. Using the distance between the conference host and all participants, Pragmatic calculates the carbon emissions saved using conferencing services versus traveling. The carbon emissions saved are awarded back to customers in the form of points/miles.
For consumers looking to make their business activities more environmentally friendly, the rewards have never been better, and as our global business market grows, so does the need to make the switch: "Global warming is directly linked to higher carbon levels in the earth's atmosphere. The business community, along with its related global real estate, contributes to 40% of the world's carbon emissions" said Geoff Moffat of Green Business Standards. Now, with Pragmatic Conferencing, not only can companies reduce global greenhouse gases, they are awarded for this behavior with points.
Awarding points for reducing their carbon footprint by conferencing is an initiative James Baskin, Chairman and CEO of Pragmatic Conferencing, believes will make a big difference in the North American adaptation of conferencing versus travelling, "Sustainability is a huge part of our company culture, and we want our customers to be rewarded for their sustainability efforts. Pragmatic's goal is to have our customers see the benefit of reducing their carbon footprint by using conferencing and reward them for making changes that help the environment".
Pragmatic Conferencing is the only company in the conferencing industry to offer points to their customers through the Points.com Loyalty Direct Program: "We are thrilled to partner with Pragmatic Conferencing to make it possible for them to reward businesses and consumers for lowering carbon emissions with this unique incentive" said Rob MacLean, Chief Executive Officer of Points.com.
Pragmatic Conferencing is launching the program on Earth Day- April 22, 2013 in the U.S. Earth Day is a global initiative with more than 1 billion participants world-wide. Earth Day 2013's focus is "The Face of Climate Change", the faces, animals and places affected and those stepping up to do something about it. For more information on Earth Day, please visit earthday.org
About Pragmatic Conferencing
Pragmatic Conferencing Inc. began providing Audio, Web, Event, Video Conferencing and Webcasting services in 2007. Over the past 5 years, Pragmatic has established partnerships with some of North America's most prominent organizations as well as various levels of Government, and has now grown to become one of the largest independent conferencing vendors in North America. Founded by CEO James Baskin, Pragmatic has quickly become one of the most trusted conferencing providers. For more information, visit us at thinkpragmatic.com.
Points.com (TSX:PTS) (Nasdaq:PCOM) is the global leader in reward currency management providing multiple eCommerce and technology solutions to the world's top loyalty brands. Points.com also manages the largest consumer rewards management platform, allowing more than 3.5 million users to trade, track, exchange, and redeem their loyalty points, miles, and rewards online. Points.com's solutions enable the management and monetization of loyalty currencies, including frequent flyer miles, hotel points, retailer rewards and credit card points, as well as enhancing loyalty program consumer offerings and back-end operations for more than 40 partners worldwide. Further, Points.com's SaaS products allow eCommerce merchants to add loyalty solutions to their online stores and reward customers for purchases. For more information on the Points Loyalty Direct program visit www.pointsloyaltydirect.com.
SOURCE: Pragmatic Conferencing
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