True to their roots and mission to be Canada's favourite small town general merchandise retailer, the website brings their brand value proposition "BIGBRANDS BIGSAVINGS SMALLTOWNS" to life. Showcasing great prices, exciting brand names, and ongoing promotions, the website reinforces their commitment to bringing great value to their Customers. But what makes this website unique, is the dedication to the 152 local communities that the retailer proudly serves.
Red Apple's Small Town Big HeartTM video series premieres on the website to portray the warmth of life in small towns. "This collection of video stories beautifully captures the feelings, caring and sharing that are central to our small towns and reveals the big hearts that make our communities so special!", says Laura Penso, Vice President of Marketing. "It is just one of the ways that we hope to bring our values and appreciation for small towns to life."
Throughout the site, the Company's commitment to community is evident. Community Corner highlights some of the many efforts on the part of their stores to connect and give back to their communities. From charity fundraising to town celebrations, the strong connection between Store Associates and Customers is apparent. In addition, each month the retailer will select a new town to feature on their website and aims to depict all the charms of that community with facts, anecdotes and quotes from residents to help bring that town to life.
"Since its launch last week, the website has been enthusiastically received by our Customers, as they feel it embraces both who they are, as well as what they value," says Clinton Wolff, President & CEO, Red Apple Stores Inc. "As reflected in our new website, our core values and those of our Customers are aligned, and that's a pretty amazing place to be!"
About Red Apple Stores Inc.
Red Apple Stores Inc. (a wholly-owned subsidiary of BlackRock Capital Investment Corporation) is a chain of 152 general merchandise stores, proudly serving Canadians in small communities under the Red Apple and The Bargain! Shop banners. We are the trusted neighbourhood store, providing the best value to our Customers through convenient locations, quality products and our signature super friendly service.
In addition to great values on everyday needs, we strive to continuously delight our Customers by providing the brand names they want on fashion, food and home products, all at significant savings!
We take great pride in serving our communities and aim to do our part to give back to the communities in which we do business. We are proud to partner with many local charities throughout the year to help raise funds in support of the towns where our Customers and Associates live and work.
SOURCE Red Apple Stores Inc.