More than 1 million take part in official programming events
MONTRÉAL, May 26, 2017 /CNW Telbec/ - A record crowd of more than 1 million attended the Inauguration Ceremony for the Lighting of the Jacques-Cartier Bridge and the Invitation of The Giants, as part of Montréal's anniversary week, two of the many highlights on the official program of the Society for the 375th Anniversary Celebrations, and a huge popular success by any measure. The crowd data compiled by CROP research confirmed the enthusiastic reaction of local residents as well the many visitors who came to the city for the occasion.
Inauguration Ceremony for the Lighting of the Jacques-Cartier Bridge – official crowd data
According to CROP, some 400,000 gathered in Old Montréal, on the South Shore, and in the vicinity of the Jacques-Cartier Bridge for the Inauguration Ceremony of the world's very first 'connected' bridge. About 30% of the crowd came from outside Montréal. In addition to the 400,000 participating on location, 1.8 million people tuned in to watch the Inauguration Ceremony on TV specials or live online. On the social media side, #375mtl trended at the top of the list in Canada for a good part of the day with 1 million people joining in on various networks.
The premiere of Compagnia Finzi Pasca's Montréal Avudo multimedia show also took place during anniversary week. All performances were sold out until June 3. Tickets for the rest of the season, until September 2, were available as of May 25. While tickets to the show are free, they must be booked online at ticketpro.ca or by calling 514 790-1111 / 1 866 908-9090.
La Grande invitation des Géants – official CROP data
The magic of the Giants of the Royal de Luxe Company literally charmed more than 622,000 people during their invitational 3-day visit to Montréal. This crowd set an absolute record in terms of attendance for a weekend event. The proportion of tourists taking part was estimated at 25%. A gigantic success for a Giant family activity! On social media, 5.7 million people were reached via Facebook.
"This anniversary week has been a very emotional one for many Montréalers. And true to our nature, we rallied together to share these special moments in a peaceful and good-neighbourly way. The whole city is in sync with the rhythms of the festivities and our success here is something we can all be proud of. Thanks to all the partners who have contributed to these projects. Vive Montreal!" – Denis Coderre, Mayor of Montréal
"The Society for the Celebration of Montréal's 375th Anniversary has created innovative programming that offers Montréalers the opportunity to celebrate with their community. The city's residents responded to the call in an extraordinary way, as demonstrated by the success of the activities that have been presented thus far. This year, as we mark Canada 150, our government is pleased to support the celebrations and make 2017 an unforgettable year for everyone." – The Honourable Mélanie Joly, Minister of Canadian Heritage
"Montréal's 375th anniversary festivities have met with very impressive and enthusiastic support from people in Montreal and across Quebec. We can all be proud of the unprecedented contributions from players in every milieu working hard to make 2017 the landmark year it deserves to be for Montreal here at home and around the world." – Martin Coiteux, Minister of Municipal Affairs and Land Occupancy, Minister of Public Safety, and Minister Responsible for the Montréal Region
"We're truly delighted with the results! Montréal fans responded with incredible enthusiasm to the great events that were organized for them. The collaboration of all participants was exceptional and we're very grateful to all those who came from near and far to make this week such an unprecedented success. The celebrations continue in full swing and we invite everyone to make the most of this very special year for Montréal!" – Alain Gignac, Executive Director, Society for the Celebration of Montréal's 375th Anniversary
Details of the methodology used by CROP are available on request.
About the Society for the Celebration of Montréal's 375th Anniversary
The Society for the Celebration of Montréal's 375th Anniversary is a non-profit organization whose mission is to organize the celebrations and socioeconomic contributions that will highlight Montréal's 375th anniversary in 2017. With a focus on promoting Montréal expertise, it acts as a catalyst for local forces to carry out its mandate: mobilize the community, implement a funding strategy, rigorously manage funding, develop quality programming and ensure the visibility of the celebrations.
The Society benefits from the support of the Ville de Montréal, the Government of Canada, the Gouvernement du Quebec, and private funding from 12 Great Montrealers. For more information: 375mtl.com
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To learn more about the contribution of the Gouvernement du Québec to Montréal's 375th, click here.
SOURCE Société des célébrations du 375e anniversaire de Montréal
For further information: Society of the 375th, Isabelle Pelletier, 514-238-4178, [email protected]