Real estate marketplace Point2 Homes breaks its previous records, reaching 5.7 million visits in April and over 30 million pageviews. Canadian consumers bring the bulk of the traffic volume, with 3.6 million visits coming from home seekers in the nation's urban centres
SASKATOON, Saskatchewan, May 11, 2018 /CNW/ -- Real estate portal Point2 Homes reaches 5.7 million visits in April, a new all-time high for the website, after a 39.54% year-over-year jump. Organic traffic accounts for 73% of the total number of visits.
The platform attracted 34.78% more Canadian homebuyers, sellers, and renters compared to the same period last year; Toronto leads the way with over 391,000 visits, followed by Ottawa (close to 178,000 visits). Calgary and Winnipeg take the top two spots due to an increase in traffic of over 41%. As a result of this sustained growth pace, Point2 Homes is bound to become one of Canada's most trusted online portals for home shoppers and renters alike.
Among the international locations that Point2 Homes serves, Costa Rica saw a 124.72% growth in traffic, followed by the Dominican Republic, with a 73.79% year-over-year increase. Mexico stands out as the country showcasing the highest number of visits (208,819). Traffic on the Spanish version of the platform went up 212% compared to April 2017.
Given its international reach, the platform's functionality and efficiency are always a top priority for its developers. Therefore, the Point2 team announced the development of a more user-friendly homepage, among other significant site performance upgrades and usability improvements.
Point2 Homes continues to build its social media community, reaching a total of over 53,000 users on Facebook. In keeping with the upward trend in traffic, visits on the website from social media channels have seen a 79.47% increase.
The number of leads generated for real estate agents went up 37.42% compared to the same period in 2017. Real estate agents who want to take advantage of the great traffic potential and increase their lead count can benefit from Point2 Homes' new online advertising service, which ensures maximum exposure for agents and their listings.
About Point2 Homes:
Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions. It supports home searches in Canada, the US, and many international locations.
Andra Hopulele | Content Creator
Andra.Hopulele@Yardi.com | Point2 Homes
SOURCE Point2 Homes