Real estate platform Point2 Homes breaks all previous records with visits reaching 4.12 million in July 2017, a 22% increase in organic traffic and a 20% year-over-year boost in overall traffic. The most spectacular rise was in the number of hits from Canadian visitors, with a 30% year-over-year growth.
SASKATOON, Saskatchewan, Aug. 24, 2017 /CNW/ -- Real estate marketplace Point2 Homes continues to break previous records in terms of traffic. The stats for July 2017 show significant growth for the portal once again.
The new record of 4.12 million visits indicates a 20% year-over-year increase, leading to 23.3 million pageviews and an additional 2.4 million new visitors.
Organic traffic coming from search engines (Google, Bing etc.) saw a 22% boost and the website attracted 30% more Canadian users compared to July 2016, reinforcing the idea that Point2 Homes is on the fast track to becoming Canada's favorite property search portal for home buyers. Moreover, two Canadian regions stand out as major traffic generators: Toronto, with 31% traffic growth, and Ottawa with 38%. The most considerable increase in traffic in July were in Calgary, where visits went up 52%, and Winnipeg, where they surged 46%.
Point2 Homes has been actively present on social networks, managing to create a large community of home buyers and real estate agents. With its Facebook page becoming the online meeting place of more than 48,000 users, social media visits have risen by 40% year-over-year.
Increased traffic means more exposure for Point2 members and more leads generated. In July 2017, Point2 Homes has sent 20% more prospects to real estate agents listing on the platform than in the same month last year.
Professionals looking for more exposure can easily take advantage of the traffic potential that Point2 Homes offers. By creating a Point2 Agent account, they can feature their listings and services on the portal and also benefit from other marketing solutions such as mobile-friendly websites, priority placement for their listings, and more. Point2 Homes experts are currently developing on a new feature that will make access to its advertising options available for more real estate professionals.
About Point2 Homes: Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions. It supports home searches in Canada, the US, and many international locations.
SOURCE Point2 Homes