Real Estate Marketplace Point2 Homes Reports A Record Growth of 50% in Number of Website Visitors

The traffic increase turbo-charged the number of connections between consumers and agents to an all-time-high of over 150,000

SASKATOON, Saskatchewan, Feb. 4, 2015 /CNW/ -- With traffic, consumer-to-agent connections, and mobile app activity all registering impressive growth as of January 2015, consumer search portal Point2 Homes shows that it is well on its way to become one of the most vibrant real estate marketplaces out there.

The website attracted 50% more unique visitors in January 2015 than the same month in 2014, while visits via our mobile app registered an even greater increase of 60%. The growing number of visits also translates into an increase in the number of motivated buyers– i.e., buyers who take at least one step toward contacting an agent. This is evident from the impressive number of connections established between buyers and the agents who add their listing on Point2 Homes. In January 2015 the agent-to-consumer connections amounted to 150,000, a 48% increase year-over-year.

"From the very beginning, our goal has been to offer a great search experience to home seekers and also to connect the agents who post their listings on Point2 Homes with as many serious home buyers and sellers as possible. The recent traffic numbers show we're keeping our promise toward both consumers and real estate agents," said Alexandru Palade, Point2's Director of Product Development.  

Adding WalkScore data on its listings in Canada, revamping its real estate iOS app and launching its official Facebook page are some of the most important advancements Point2 Homes has made in the past year, contributing to its growing popularity. The website's Facebook page currently counts more than 14,000 fans, propelling it to the position of most popular consumer portal in Canada.

This year, consumers should expect even more activity on Point2 Homes and an even better user experience. An improved user interface and a new series of useful features for both home buyers and home sellers are currently waiting to be implemented.

About Point2 Homes: Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions and lead management software to brokers and agents. It supports home searches in Canada, the US, and other international locations.

Roxana Baiceanu
Point2 Homes Communications Strategist
Tel.: 718-408-4925

SOURCE Point2 Homes

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