Visa Canada survey reveals that among online shoppers 44 per cent of
Canadians intend to take advantage of "Black Friday and Cyber Monday"
online bargains - a 10 per cent increase from 2011
TORONTO, Nov. 15, 2012 /CNW/ - As the holiday shopping season kicks off
in the U.S., Canadians will be going online to hunt for cross-border
shopping deals. A new survey conducted by Ipsos Reid on behalf of Visa
Canada showed that nearly 44 per cent of Canadian online shoppers say
they are likely to take advantage of discounts offered on Black Friday
and Cyber Monday (the days following American Thanksgiving) by shopping
at American online merchants - a 10 per cent increase over last year.
Survey results also reveal that on average, Canadians expect to spend
$220 online this year, down from $262 in 2011. Male shoppers will be
the bigger spenders at $235, with women slightly behind at $208.
Residents from Ontario ($237) and the Prairie provinces of Canada
($232) are the regions with the highest expected online spend, while
those surveyed in Quebec ($184) are expected to spend the least during
"Black Friday and Cyber Monday are two of the biggest shopping days in
the U.S. and unofficially mark the beginning of the holiday shopping
season," said Ann-Marie McIntosh, Head of Strategic Solutions and
Partnerships, Visa Canada. "Although overall spending levels are down
from 2011, we see that more Canadians are planning to take advantage of
online sales offered by American retailers this year."
According to the survey, clothing and accessories (49%) are the most
popular online purchases among Black Friday and Cyber Monday shoppers,
followed by music or movies (37%), books or e-books (35%), toys (29%),
health and beauty products (20%), computers and/or computer accessories
(21%) and other electronics (25%).
Regionally, among Black Friday shoppers, those in Atlantic Canada (67%)
are the most likely to purchase clothing and accessories online,
whereas residents in Quebec (31%) are the least likely to make these
purchases. Forty-three per cent of online shoppers polled from the
Prairie provinces are planning on purchasing music or movies, compared
to online shoppers polled in British Columbia (44%), Quebec (38%),
Ontario (34%) and Atlantic Canada (23%).
Percentage of online shoppers who intend
to shop at American websites over Black
McIntosh also highlights that Canadians purchasing goods with Visa
credit, debit and prepaid cards can be confident shopping online
knowing they're protected by Visa's layers of security.
"While survey results reveal that 32 per cent of Canadians refrain from
online shopping due to concerns about security, Visa cardholders can
rest assured that our multiple layers of security provide the extra
protection they require to make secure online purchases with
Canadians still shopping at Canadian websites
While Black Friday and Cyber Monday deals attract Canadian shoppers, the
survey also found that the most common type of online shopping among
Canadians is a purchase from a Canadian website. Among Canadian online
shoppers who have shopped at U.S. sites, their key motivators to make
more purchases at Canadian sites include free or flat rate shipping
(76%), better prices or deals (74%) or prices and deals equivalent to
those available in the U.S. (72%).
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks—VisaNet—that is capable of handling more
than 24,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.
About the Ipsos Reid survey
The Ipsos Reid poll was conducted between October 23 and October 26,
2012, on behalf of Visa Canada. For this survey, a national sample of
1,134 adults (60 per cent of whom had an online purchase from either a
Canadian or American online retailer in the past twelve months) was
conducted as part of Ipsos Reid's regular online omnibus poll. For the
base sample group (n=1,134), an unweighted probability sample, with
100% response rate, would have an estimated margin of error of plus or
minus 3 percentage points, 19 times out of 20. For the sub-group of
online shoppers (n=693), the margin of error would be plus or minus 4
percentage points, 19 times out of 20. The margin of error for any
other subgroups would be larger.
SOURCE: VISA Canada Corporation
For further information:
Carla Hindman, Visa Canada, 416-860-8869, firstname.lastname@example.org
Caroline Bretsen, Fleishman-Hillard, 416-645-8196, email@example.com