Allergy relief brand to help allergy sufferers share how they really feel
TORONTO, April 23, 2018 /CNW/ - Nearly half of Canadian adults report being affected by seasonal or year-round allergies, according to a new study conducted by REACTINE®. Not only is half the population suffering, but the results reveal most allergy sufferers feel their symptoms have a negative impact on their emotional wellbeing.
That's why, beyond providing physical relief, REACTINE® is going a step further and has submitted a formal proposal to the Unicode Consortium, the governing organization of emoji creation, for the first-ever "Allergy Feels" emoji.
As experts in all things allergy, REACTINE® understands how awful it can be to suffer from allergies. Besides the frustration of dealing with itchy, watery eyes, runny noses, headaches and hives, allergy sufferers spend precious time and energy trying to explain their symptoms to others. The allergy emoji aims to provide some emotional relief by capturing how allergies make people feel and providing sufferers with a tool to clearly convey the impact that allergies have on their daily life.
A Case for The Allergy Emoji: Key Findings from the 2018 Reactine Allergy Field Report
"We know that seasonal allergies can make people feel pretty miserable," says Dr. Susan Waserman, a Canadian Allergist & Clinical Immunologist. "Allergy symptoms can be exhausting and have a real impact on mood and quality of life, by interfering with sleep, work and social activity. And yet, this recent study found that 1 in 5 allergy sufferers do not use any sort of treatment. There's no need to suffer or be stuck indoors this allergy season. You can be proactive about managing your allergies by using an oral antihistamine, like REACTINE®, when you know the start of allergy season is beginning, expect to be exposed to allergens or at the onset of symptoms."
Pollen and Hay Fever are the leading cause of allergies in Canada. The figures for both allergens have increased significantly between 2011 and 2017, causing those who suffer from allergies to experience even more severe symptoms
Those surveyed report that allergies have a negative impact on their lives. Women are more likely to note the impact of allergies than men. Negative impacts include not feeling rested, interrupted sleep and not going outdoors
The highest negative impact reported by 66% of respondents was allergies having an impact on sufferer's ability to sleep
Younger Canadians note allergies have an impact on their concentration, and their productivity at both work and home
Make the Allergy Emoji A Reality
To support the creation of the allergy emoji, REACTINE® started an online petition and is asking the public to share their #AllergyFeels stories on social media. To sign the petition, please visit change.org.
REACTINE® works fast and lasts providing 24-hour relief of symptoms such as: itchy eyes, watery eyes, runny nose, sneezing, nasal congestion, itchy nose, itchy throat, allergic skin itch and hives. REACTINE® is owned by Toronto, ON-based, McNeil Consumer Healthcare, division of Johnson & Johnson Inc.
For further information: To learn more about the allergy emoji, 2018 REACTINE® Field Report or to schedule an interview with Dr. Waserman, please contact: Angeline Putnickovich, [email protected], 647-409-3636