TORONTO, March 31, 2016 /CNW/ - Marketing and PR professionals are using data more frequently to structure planning and evaluate performance. This has caused a fundamental shift in PR and therefore the standard news release has also evolved. A news release is now a tool that can be used to achieve a number of strategic and corporate objectives.
CNW's recent white paper, Reach Your Communications Objectives with an Intelligence Mix of Tactics, explores a number of real world case studies, presenting a multitude of ways in which our expertise can help your business achieve its goals.
CNW has helped companies, across a diverse range of industries, achieve strategic objectives such as:
- Reaching new audiences
- Making an impact with a limited budget
- Increasing web traffic
- Engaging new media outlets
- Repositioning a brand
Throughout the article, five case studies are presented, each with their own distinct challenges. CNW then shares how their services assisted each company to overcome their respective challenge and help them achieve their desired outcome.
To examine how CNW's offerings helped each of these companies, simply download the full whitepaper for free today.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "How great distribution can help your company achieve its business goals (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160331_C2787_PHOTO_EN_654615.jpg
For further information: Media Contact: Melissa Meyer, Communications Assistant, [email protected]