TORONTO, July 17, 2012 /CNW/ - Weber Shandwick Canada has been appointed the agency of record (AOR) for Rdio, the ground-breaking digital music service started by the creators of Skype, offering fans and bands a new way to experience music, following a competitive pitch.
"Rdio is a new way to discover, play and share music, be it on the web, on tablets or mobile phones, and even offline," said Rachel Noonan, Marketing and PR, for Rdio Canada. "Through their deep understanding of new communication platforms, deep roots in media relations and strategic thinking, Weber Shandwick will be our truly integrated partner in bringing Rdio to life through a variety of creative programs targeted at music loving Canadians from Quebec City to Kelowna."
As Rdio's AOR, Weber Shandwick will provide integrated communications activities centered on National brand and media partnerships, as well as influencer engagement and programs focused on the technology community. The team at Weber Shandwick recently supported Rdio @ NXNE and partnered Rdio with Hack Days on HackMTL.
"At Weber Shandwick we strive to offer innovative, original and conversation-starting work," said Greg Power, president and general manager of Weber Shandwick Canada. "We are excited to support Rdio's vision to make music fun again, easy to discover and available everywhere, and we'll continue to seek out strategic partnerships for the brand."
Weber Shandwick Canada is the newest member of the Weber Shandwick global network to support the Rdio account. Other offices involved in the account are based in Germany, Australia, Great Britain and the United States.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
Rdio is the ground-breaking digital music service that is reinventing the way people discover, listen to, and share music. With on-demand access to over 15 million songs, Rdio connects people with music and makes it easy to search for and instantly play any song, album, artist or playlist without ever hearing a single ad. Discover what friends, people with similar tastes, recording artists and more are listening to in real-time and share across Twitter and Facebook. Build a digital music collection that's available everywhere - on the web, in-home or in-car, on tablets or mobile phones, and even offline.
Launched in August 2010, Rdio is headquartered in San Francisco and was founded by Janus Friis, one of the creators of Skype. Currently available in the US, Canada, Brazil, Germany, Australia, New Zealand, Spain, Portugal, Denmark, Great Britain, France, Sweden and Finland, Rdio is funded by Atomico, Janus Friis through his investment entities, Skype and Mangrove Capital Partners. For more information and to sign up, visit www.rdio.com.
For further information:
Contact: Dagmara Grabowski
Company: Weber Shandwick