Newly created role will lead strategy and growth in Canada, Rdio's second largest market
SAN FRANCISCO, July 14, 2014 /CNW/ - Rdio, one of the largest music streaming services in the world, today announced that Michael Orrbrooke joined Rdio as General Manager of Canada. Reporting to President of International, Scott Bagby, the new role will focus on leading Rdio's growth and strategy in Canada.
In this position, Orrbrooke will work to continue to develop the company's profile as the leading music streaming service in Canada. He will also develop new partnerships for the company within Canada and manage existing partnerships, including a recently announced marketing partnership with Shaw Communications.
"We are very excited to welcome Michael as Rdio's new head of Canadian operations," said Scott Bagby, President of International at Rdio. "The new role is part of Rdio's commitment to Canada as one of our most important international regions. With his unmatched experience leading brands to new levels, Michael is a perfect fit for our team, and we look forward to his contributions to Canada's growth and development."
Orrbrooke joins Rdio after serving as president and CEO of Bark & Fitz Inc. Prior to his work with Bark & Fitz Inc., he held brand management and strategic sponsorship roles with a variety of telecommunications and technology companies.
"I am thrilled to join Rdio and work with our local media partners to deliver the best music streaming service for Canadians from coast to coast," said Orrbrooke. "I look forward to working with Rdio as the company continues to grow and lead the future of music streaming around the world."
Rdio is the leading digital music service reinventing the way people discover, play, and share music. Play what you want, when you want, or turn on a station for a perfect mix of songs. Listen anywhere — the web, your phone, even offline — and follow friends and artists to see what they're playing. Launched in August 2010, Rdio is headquartered in San Francisco and was founded by Janus Friis, the co-creator of Skype. The service is currently available in 60 countries. More information about Rdio is available at: www.rdio.com