RBC Royal Bank receives a Solidaires award for its excellent Centraide campaign

MONTREAL, April 14, 2016 /CNW Telbec/ - RBC Royal Bank was awarded the Solidaires prize in the Leadership Campaign category at the Distinctions recognition event, which honours the social involvement and leadership of companies that support Centraide.

"We are delighted to receive this award, which recognizes all our employees' deep rooted and ongoing involvement. The exceptional work carried out by hundreds of volunteers and the overwhelming generosity of employees from all business units deserve our heartfelt thanks," said Martin Thibodeau, President, Quebec Headquarters, RBC Royal Bank. "Investing in the future and in the communities in which we are present will continue to be a long-standing priority for us".

RBC's commitment to communities and to people in need led to the organization of creative and engaging initiatives during the campaign that took place last fall. 

RBC's Centraide campaign benefited, among others, from the selection of 60 RBC wide ambassadors, responsible for generating interest and participation among the many volunteers and employees. This new approach fostered the emergence of such varied activities as breakfasts and suppers, prize draws, a series of participatory challenges and the sale of bracelets in branches.

Despite the ambitious objectives, the Quebec leg of the campaign raised $1,702,000, up 10.6% over 2014. The objective set at the beginning was 5% higher than that of the previous campaign. Further, 180 leaders contributed a total of $411,285, up 19.5% over 2014. At the national level, RBC's Centraide campaign raised $17.3 million, $2 million more than in 2014.


Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, investor services and capital markets products and services on a global basis. We employ approximately 80,000 full  and part time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, visit www.rbc.com.

RBC contributes to the prosperity of communities and supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2015, RBC contributed more than $121 million to causes worldwide.



For further information: Rachel Andrews, Communications Manager, 514-874-5919


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