CALGARY, Dec. 27, 2012 /CNW/ - As the effects of the global financial crisis have yet to stabilize, many charities are continuing to face serious reductions in their funding bases from all sectors. At the same time, the demand for their services has grown. Charitable organizations have to look for new sources of funding and companies are wrestling with the question of how to allocate and stretch their dollars.
RBC has designed our community investment strategy so we can respond to urgent and ongoing requests through our general donation budgets and continue to have a significant social impact by funding specific projects within our eight strategic focus areas: health and wellness, education, environment, arts and culture, amateur sports, social services and civic causes, employee contributions and diversity.
In 2012, RBC, through its charitable foundation, donated $370,000 to charities across Northern Alberta. Donations ranging from $1,000 to $125,000 were given to non-profit organizations to support sustainable community programs.
"We believe in the power of communities and the individuals who live in them. That's why we invest in organizations in Northern Alberta that are working to enhance the quality of life in the region," said Dwain Krissa, regional vice-president for RBC's Alberta North market. "We support worthy causes because we want our investments to make a real difference in people's lives."
In 2012, RBC contributed more than $95 million to causes worldwide through donations and community investments of more than $64 million, and $31 million in sponsorship of community events and national organizations.
Organizations interested in applying for funding from RBC are encouraged to visit our website at http://www.rbc.com/community-sustainability
The following are some of the organizations that received funding in 2012:
- Athabasca University
- Pigeon Lake Watershed Association
- Battle River School District
- Cold Lake Regional Hospital Foundation
- United Way, Lakeland
- Hub Family Resource Centre
- Keyano College Foundation
- Northern Lights Regional Health Foundation
- United Way, Fort McMurray
- Boys and Girls Club of Leduc
- Habitat for Humanity
- United Way, Lloydminster
- Boys & Girls Club of Saddle Lake
- Town of Westlock
- Boys & Girls Club of Wetaskiwin
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We employ approximately 80,000 full- and part-time employees who serve more than 15 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 49 other countries. RBC is recognized among the world's financial, social and environmental leaders and is listed on the 2012 - 2013 Dow Jones Sustainability World Index, the DJSI North American Index, the Jantzi Social Index and the FTSE4Good Index. RBC has been named one of Canada's Greenest Employers, one of Canada's 50 Most Socially Responsible Corporations and one of the Best Workplaces in Canada.
SOURCE: RBC Calgary
For further information:
Advisor, Corporate Communications and Public Affairs
O: (403) 292-3970 C: (403) 470-1758