Ray Ferraro Endorses Shirts That Don't Stink

VANCOUVER, Sept. 15 /CNW/ - 18-year NHL veteran and TSN Commentator Ray Ferraro is also now the Director of Hockey Relations at Firstar Sports, a BC apparel company specializing in advanced microfiber clothing for different sporting niches.

Ray joined Firstar after using a CoolSkin golf shirt during two different golf games, two days in a row in 100+ degree California heat. "I was told that the shirt wouldn't stink after two days of golf," Ray said. "And after sweating through rounds of golf on both days and not washing the shirt, it did what they said it would; kept me cool with no apparent odour. I've had enough stinky hockey equipment in my life to know that this borders on unbelievable."

The technology that keeps Firstar products odourless is the company's own BACT OUT(TM) antibacterial treatment that makes CoolSkin apparel some of the most effective heat, moisture and odour dissipating performance wear.

Firstar's CEO is excited that Ray will introduce the brand and products to many of his hockey connections across the country. "We have a handful of NHLers that use our products, and about 40 percent of our sales are now to athletes under 18, with hockey being the biggest segment," said Keith Gracey, CEO of Firstar. "Ray will undoubtedly help us keep growing amongst Canada's thriving hockey industry."

About Firstar

Firstar creates technically advanced performance products for athletes and those serving in tactical positions (Police, Fire and Military). Firstar's line of CoolSkin wear uses MST (Moisture-System-Transference) technology, which wicks up to 40% more moisture away from the body over other leading brands.


For further information: For further information: Keith Gracey, (604) 616-1531, kgracey@firstar.ca, www.firstar.ca

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