What You Need To Know For Your Next Production
TORONTO, Oct. 5, 2016 /CNW/ - Video marketing is on the rise; with adults spending an hour and 16 minutes watching video online every day, smart marketers would do well to use this to their advantage.
While we know the benefits of including video in your multichannel strategy (releases with videos can receive up to 170% more views than plain text versions), do we really know what is involved in the actual production of a video.
In our latest whitepaper, Video Production Boot Camp, CNW looks at the process of creating a great video asset for your campaign along with a glossary of terms for those that are completely new to video.
The step-by-step article guides you through each stage of video production from the elements you need to consider to get your campaign started, right through to what is involved in the each step of the production and then what exactly it is that happens in post-production.
A real-world insight into how impactful video can be is included in the whitepaper with a look at the award-winning video created for cloud business applications company, Intermedia. By using a multichannel, integrated campaign that included video as its central piece of content, Intermedia found a successful formula that is not only measurable but repeatable as well.
Should you use animation or live action for your video? Will your video require a storyboard? What exactly happens in post-production? The answers to these questions, along with tips and tricks will ensure you create a well-executed video that will deliver ROI.
To discover more, download our white paper Video Production Boot Camp for FREE by clicking here.
CNW's Creative Services team provides a unique combination of visual storytelling abilities and video distribution channels to help meet your business objectives. Get in touch today!
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
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