/R E P E A T -- VIDEO B-ROLL AVAILABLE VIA CNW - Starbucks® Blonde Roast-The lighter roast perfected-Now brewing in Canada/
Feb 07, 2012, 09:00 ET
TORONTO, Feb. 7, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:
STORY SUMMARY: Beginning today, Starbucks® Blonde Roast will be available as a brewed option in Starbucks stores across Canada. Starbucks® Blonde Roast, a lighter roast coffee from the company known for its signature dark roast, meets the needs of the 10 million Canadian coffee drinkers who say they prefer a lighter roast coffee.*
Starbucks® Blonde Roast Veranda Blend™ and Willow Blend™ have been available as a packaged wholebean and VIA® Ready Brew offering in Starbucks retail stores since January, and will be available as a Roast and Ground packaged offering in Canadian grocery stores later this month. Starbucks VIA® Veranda Blend™, as well as Starbucks® K-Cup® Packs will also be launching in Canadian grocery channels in March.
To help customers determine the coffee taste and intensity they prefer, from Feb. 9 - 11, 2012, Starbucks will host "Find the Roast You Love Most" tasting events at participating Canadian Starbucks stores, where coffee drinkers will receive a complimentary taste of the new Starbucks® Blonde Roast alongside signature Medium and Dark Roast coffees.
- Starbucks® Blonde Roast in-store brewing
- Exterior footage - Starbucks storefront
- Interior footage - Starbucks® Blonde Roast packaged coffee product shots and in-store display (Starbucks retail and grocery store), new coffee packaging design (grocery store)
- Customer experience footage - Starbucks barista serving Blonde to customer, customer shopping for Starbucks Blonde Roast (grocery store, coffee aisle), customer experiencing Starbucks "Roast You Love the Most" flight tasting experience
- Starbucks roasting plant footage and test roasting, Starbucks coffee master sampling coffee in cupping room, and Roast spectrum footage (blonde, medium and dark roasted coffee beans)
- Sound Bites: Andrew Linnemann (Starbucks Coffee Engagement Team) discussing Starbucks Roast Spectrum
WEB Video Preview and Download link:
| TIME OF POSTING:
DATE OF POSTING:
| 6:00 a.m. (EST)
February 7, 2012
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Video with caption: "STARBUCKS® BLONDE ROAST-THE LIGHTER ROAST PERFECTED-NOW BREWING IN CANADA". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120207_C9996_VIDEO_EN_9751.mp4&posterurl=http://photos.newswire.ca/images/20120207_C9996_PHOTO_EN_9751.jpg&clientName=STARBUCKS%20COFFEE%20COMPANY&caption=STARBUCKS%26%23174%3B%20BLONDE%20ROAST%2DTHE%20LIGHTER%20ROAST%20PERFECTED%2DNOW%20BREWING%20IN%20CANADA&title=&headline=%2FR%20E%20P%20E%20A%20T%20%2D%2D%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Starbucks%26%23174%3B%20Blonde%20Roast%2DThe%20lighter%20roast%20perfected%2DNow%20brewing%20in%20Canada%2F
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